Michael OBrien's Enjoyvertising

[...] A fairly recent article about Enjoy Magazine – Northern California, written by Marc Beauchamp Special to the Record Searchlight, Redding, [...]

[...] we set out to do. On their behalf. Because that is enjoyable! Here are the Core Values of Enjoy Magazine. Enjoy! What We Mean By Being “Enjoyable” REMARKABLE: We are worth talking about. Worth [...]

[...] company’s product, thrive. Those that don’t, die. Fairly simple. And well proven. Enjoy Magazine is a sales organization. Indeed, Enjoy is the North State’s Premier Lifestyle & [...]

[...] than only twice! “I see their ads EVERYWHERE!” Short story: The publication for which I work, Enjoy Magazine, launched October, 2006. According the U.S. National Bureau of Economic Research (the [...]

[...] the only way you can keep on top of technology. If you get away from it, you’ll lose your edge. Brian Tracy [...]

[...] !) I get it. No one, not even sales people like sales people. Years ago (I’ll credit) Brian Tracy conducted an exercise amongst “laymen” asking them to state the first term that comes [...]

[...] ad. Thoughts of “I need to test drive this car some time soon!” permeate the probable purchasers mind. Finally, the same person sees a newspaper ad on a Friday morning describing a [...]

[...] , sub-headlines, and text for their print ads. Am I helping them “talk” to their probable purchasers in such a way that they’d like to punch the advertiser in the FACE? What would [...]

[...] , they guide us in being “enjoyable” in everything we do. They put our customers and probable purchasers in a position of immediate familiarity, which fosters trust in Enjoy to do what we [...]

[...] barrel head in exchange for product. Here’s proof that it works. My wife and I saw this magazine ad the other day: We were Enjoying a container of “Peanut Butter Me Up” that evening. BOOM! [...]

[...] in driving purchases. An average of 61% of readers take action as a result of reading a magazine ad >The top 25 magazines reach more people than do the top 25 prime time television [...]

[...] , picturing and describing features and benefits of the same car model as was shown in the magazine ad. Thoughts of “I need to test drive this car some time soon!” permeate the probable purchasers [...]

[...] purchase of what is being advertised. That defines an advertising campaign. FOR EXAMPLE: A probable purchaser views a lifestyle ad in a magazine that features an image of a family unloading a picnic [...]

[...] developed from familiarity. Familiarity is not easily obtained in a selling environment. A probable purchaser must quickly become familiar enough with the sales process and sales person to trust the [...]

[...] , now home to videographer Lynn Fritz. The tightly knit core group behind Enjoy — Ball, Yvonne Mazzotta, her husband, James Mazzotta, and Co-publisher Michelle Adams — all worked in the marketing [...]

[...] , Enjoy is the North State’s Premier Lifestyle & Living Magazine, but without advertising sales, Enjoy is out of business, no matter how loved and respected the brand has become. [...]

[...] advertised. That defines an advertising campaign. FOR EXAMPLE: A probable purchaser views a lifestyle ad in a magazine that features an image of a family unloading a picnic lunch from a new car.  It [...]