Long articles are widely used on 'Missional Call' as elaborated and interesting content can help the channel to reach a high number of subscribers. In addition there are a few medium length articles.
'Missional Call' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are articles of intermediate readability, which make up more than a quarter of all content on the channel.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.