Musings on Marketing and Other Morsels

[...] . That's how we stay in business. This is not the same thing, by the way, as focusing your marketing campaign on the customer, but I'll get to that in a moment. In all of this rushing around, we tend [...]

[...] the most of that first chance at a first impression? If you think that integrating your marketing campaign has nothing to do with the answer to this question, let me try to change your mind. The [...]

[...] . Some people do indeed believe that Social Media is now the most important part of any marketing campaign, but the whole cookie is what the experience should really about. Update Twitter and do [...]

[...] from advertising and marketing. Sales is differentiated from all of the above and customer service. And social media? Well, sometimes conversations have erupted just regarding who "owns& [...]

[...] marketing successfully. Zappos didn't find success accidentally. They are integrating customer service into their marketing. See? Easy as your ABCs. Image by Josh Klute. http://www.sxc.hu/ [...]

[...] advertising? - Who should be the dominant force in Social Media, sales, PR, marketing, or customer service? - Is going to a trade show more or less important than creating a new brochure? This tells [...]

[...] so much more access to information tied specifically, in a niche kind of way, to what we do. Customer Service specialists can immerse themselves in books about customer service. Social Media managers [...]

[...] at how they are kicking butt? The amazing thing about so many people I have met in the Social Media world, people like Suzanne and Chris and Maya Paveza and Stanford Smith and Lisa Alexander and [...]

[...] have been hearing about all of this Vlogging now. My blogging wasn't enough for you, Social Media World!! (I am raising my fist right now). Anyway, it's not exactly a Spielberg or a Lucas, [...]

[...] . These little blemishes of departmental prima donas become much more noticeable in the Social Media world, and there's one simple explanation for that. When you only can speak from one point of [...]

[...] you can shine. The final consideration in the first round of identifying where in the Social Media world you should go is where you and your company can shine. Where can you provide the most [...]

[...] ://www.sxc.hu/profile/michaelaw 2nd Image by Nate Brelsford. http://www.sxc.hu/profile/runrunrun 3rd Image by Julia Freeman-Woolpert. http://www.sxc.hu/profile/juliaf [...]

[...] . http://www.sxc.hu/profile/fabridea 2nd Image by Milan Jurek. http://www.sxc.hu/profile/milan6 3rd Image by Julia Freeman-Woolpert. http://www.sxc.hu/profile/juliaf [...]

[...] ://www.sxc.hu/profile/duchesssa 2nd Image by Svilen Milev. http://www.sxc.hu/profile/svilen001 3rd image by Lize Rixt. http://www.sxc.hu/profile/lizerixt 4th Image by SsJ Toma. http://www.sxc.hu/ [...]

[...] . http://www.sxc.hu/profile/filax 2nd Image by Billy Alexander. http://www.sxc.hu/profile/ba1969 3rd Image by conna lee. http://www.sxc.hu/profile/connalee [...]

[...] There's a lot of talk regarding integrated marketing floating around. Maybe more specifically integraTING marketing. I feel like we are [...]

[...] #custserv (you can guess what that focuses on) and one called IMCChat, which focuses on Integrated Marketing and Communications. Repeatedly, while participating in both chats, I am faced with [...]

[...] , creating lots of molecular (departmentalized) discussions? Departmentalization Versus Integrated Marketing That's right. These are two diametrically opposed concepts. If you work in a company where [...]

[...] is Blogchat day over on Twitter. It's not just any ordinary chat either. The one, the only Chris Brogan is going to be hosting. Naturally, one of the five parties I go to in a year is occurring [...]

[...] have. Why are people like Denise Wakeman, Mari Smith, DM Scott, Ann Handley, Beth Harte, and Chris Brogan successful? Because they are providing you information you didn't really think about needing. [...]

[...] community wound its way through my brain and crashed into something that happened yesterday. Chris Brogan wrote a beautiful piece about my friend Suzanne Vara. He talked about Suzanne's capacity for [...]

[...] this morning with Cindy Bagwell Chrysler and Glenn Le Santo, 2 Facebookers who also hang on Chris Brogan's FB page. Essentially, we talked about how to share ideas. Both Cindy and Glenn feel that if [...]

[...] a common buzz word in Social Media. I like to expand the concept to include all of your marketing initiatives. In Social Media, your army is your entire network. Your Facebook friends, your blog [...]

[...] . Determine how you can integrate your new Social Media efforts with other existing marketing initiatives. Determine your corporate policy. All of those are part of the nitty gritty on how [...]

[...] loves when we could look instead for the lifeline that leaves misery behind? Since this is a marketing blog... So what does this have to do with you? What does this have to do with marketing or [...]

[...] 's a lot of talk regarding integrated marketing floating around. Maybe more specifically integraTING marketing. I feel like we are drifting further and further away from what integrated marketing is [...]