My 15 Minutes of Fame

[...] than any other device up until now. 4. Social Media Advertising Up until now, social media marketing has been mostly about engaging with communities of fans and followers, except [...]

[...] The coming year will be a watershed one for social media marketing, I predict, and not in a positive way. A topic that was only whispered about in private [...]

[...] an upsurge in the coming year. Sites such as Instagram will become invaluable tools to social media marketing as more and more users lean towards images as opposed to walls of text or even more than [...]

[...] to out scale their competitors with modern techniques. A little bit of content and social media marketing can go a long way for small town businesses. If you happen to be one of those small town [...]

[...] a marketing campaign takes off like the ALS Ice Bucket Challenge. More commonly, campaigns have a substantial [...]

[...] . Whether you use free tools or pay for extra insights, gauging the performance of any marketing campaign is essential; and this this true for link-building campaigns, too. Deciding on a [...]

[...] benefits – so how do you get them to engage with your brand? Use Zombies in your marketing campaign. After running tens of ordinary campaigns we’ve realized that the display banner [...]

[...] One of the most promising trends in digital marketing is remarketing. The ability to place a cookie on a user’s computer and subsequently [...]

[...] their marketing organizations in 2015. The starting point is determining whether digital marketing efforts, including social, search, and the website, should be separate from traditional [...]

[...] trend. With the social and mobile web and its fast evolution and adoption rates worldwide, digital marketing is indeed under transformation and the earlier we see and embrace emerging trends, the [...]

[...] slots, you’re not spending your ad budget as effectively as you could be. Today especially, digital ads are becoming more about engagement and affinity and less about click-throughs. Advertisers aim [...]

[...] loads of not-so-good content) that people are simply overwhelmed. Much like the introduction of digital ads, which in their infancy experienced double-digit click-through rates, only to spiral down to [...]

[...] business. 2015 Trends 81% of respondents said that programmatic buying and selling of digital ads was responsible for the growth we saw this past year. But an almost equal number say [...]