Long articles are widely used on 'NowNaija' as elaborated and interesting content can help the channel to reach a high number of subscribers. In addition there are some medium length articles making up around one third of all textual items.
Advanced readability level of 'NowNaija' content is probably targeted at well-educated subscribers as not all readers might clearly understand their texts. There are also articles with medium readability level, which make more than a quarter of the channel’s content.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up more than a quarter of all its content.