Optmyzr blog

[...] account as keywords are what users search on and ads are what they see. Think of campaigns and ad groups like boxes that hold keywords and ads. The question is what goes into which box. #1 Creating [...]

[...] Naming convention for campaigns and ad groups When creating a new AdWords account, we jump right into creating campaigns and ad groups, adding [...]

[...] monitoring account QS is Optmyzr (but I may be biased). It even gives me a prioritized lists of ad groups that I should optimize to boost my account QS. Other options include AdWords Scripts and some [...]

[...] . However, this is not a feasible structure as it will result in an unmanageable number of ad groups. This is where theming of keywords comes in. Theming is essentially grouping together similar [...]

[...] all possible variations of your keywords in the beginning. 2. Broad match modifier (BMM): This match type is a relatively new entrant and lies somewhere between broad and phrase match. It gives more [...]

[...] Broad match modifier (BMM): This match type is a relatively new entrant and lies in between broad and phrase match. It gives more control [...]

[...] an AdWords account with the exact same targeting settings (network and geography) and the same match type is a duplicate keyword. If you have the same keyword targeting different countries/regions, it [...]

[...] terms won’t have traffic immediately but it will pick once people become aware of it. Change match type. It is very common for long keyword phrases in exact and phrase match to be marked low search [...]

[...] same for all keywords or, even for the same keyword across accounts. It is calculated based on Quality Score and competition. The required first page bid is relatively low for keywords with a good [...]

[...] industry that is saturated and the average CPCs are very high. Even for keywords with a Quality Score of 10 you’re paying $20+ per click. In such a situation, there is not much you can do [...]

[...] relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score. The ideal structure would be to have one keyword and one ad text per ad group as this would [...]

[...] too much? The way AdWords ranks ads is based on two main components: your bid and your quality score. Because the position of the ad is not based on the bid alone, something crazy sometimes [...]

[...] variations to a campaign when it is built out. The search terms report is a good way to find new keywords to add to your account because they are already validated. You can see how the search term is [...]

[...] how you can use it to your advantage to decrease your advertising costs. How to pay less for new keywords in AdWords When you add new keywords to your account, Google has to make an educated guess [...]

[...] You launched a new campaign and added a lot of new keywords to your account that are very relevant to your product. However, a day later, you discover [...]

[...] . This same comparison can go up to the campaign level. Easy to expand. When you have to add new keywords you know exactly which ad group to put them in because you built the foundation right. Ad [...]

[...] call leads from ads with phone extensions shown on desktop set mobile bid multipliers at the ad group level to have better control [...]

[...] that traffic gets directed to the right ads by adding exact match negative keywords at the ad group level. The keywords you see in the Traffic Sculptor look very relevant for your account so why do [...]

[...] and shoes will be in their individual ad groups and you can just compare performance at the ad group level. This same comparison can go up to the campaign level. Easy to expand. When you have to add [...]

[...] ‘Negative Keywords’ on the ‘Keywords’ tab. They can be added at the campaign and ad group level. Campaign level negative keywords are valid for all the ad groups in a campaign and [...]

AdWords gives you limited characters to get your message across in an ad. You want to use the characters available in the best possible manner. Very o [...]

[...] keyword’s CTR is too low, that’s an indication to Google that users are not finding the ad relevant for that keyword. So your best bet is to either make the keyword more specific, for [...]