PPC Pundit

[...] is selecting the right/winning keywords for your AD. Metrics like quality score, cost per click, conversions depend on the type of keywords we select. While broad match type [...]

[...] with exact match type keywords. Testing is the only way to learn which match type is working great and generating [...]

[...] Your ad can be displayed on Google(search), Google search partners (like Ask.com, AOL) or Google display network (Content websites which partner with Google). Each network has its own advantages, you [...]

[...] result in drying up the budget or getting low quality leads. If small businesses setup Adwords campaign in the right-way, Adwords can turn into a very cost effective channel to increase [...]

[...] AD. Keyword Strategy: The most important step for your campaign success is selecting the right/winning keywords for your AD. Metrics like quality score, cost per click, conversions depend on the type [...]

[...] shop” related queries in California. If you business is in a city or two, Googles localization settings will save you a lot of money and bring in more targeted traffic. To make your [...]

[...] score, cost per click, conversions depend on the type of keywords we select. While broad match type keywords give your website more traffic, the quality score might be less. The exact match type [...]

I have come across many small business owners who start Adwords promotion with the great hope of increasing their business but end up saying “Adword [...]

[...] rich competitors. Here are some tips for Small business to get started with Adwords. Campaign Structure Setup: Always have separate campaigns for different geographical areas, networks or [...]