Pain Killer Marketing

[...] If you read our last post, you know what we think about social networking: we think we are in the process of revolutionizing customer service and customer [...]

[...] from the airline's customer service department in less than 5 minutes! Impressive use of social networking on both ends: she had a large network; someone at the airline was listening. Check out this [...]

[...] some "buzz" about the book. Now, does your employer encourage or discourage social networking activity at work? We have all heard of companies that actually encourage it, and have [...]

[...] took on much greater meaning than merely individual incidents. Social networking is obviously extremely powerful. However, what is the power of market research done on the [...]

[...] There is an interesting customer service story making the rounds these days, on CNN, WOMMA and elsewhere. Jessica Gottlieb was an [...]

[...] , however! One of my clients asked me to check out some improvements they had made to their customer service activities. When I called the customers, they reported almost without exception that they [...]

[...] after purchase. They can testify to the initial purchase process and design, as well as customer service. However, what you want is increasing scores AND increasing sales. This necessarily means [...]

[...] what we think about social networking: we think we are in the process of revolutionizing customer service and customer expectations. In a world where many products and services are being thought of [...]

[...] Pain Killer Marketing: Egypt, the Battleship Maine and Market Research -...: "The Battleship Maine was sunk in Havana harbor 113 years ago today, sparking the [...]

[...] their competitors. The interactive nature of the conversations provides opportunities for market research, particularly for creating a Voice of the Internet Customer. What are the demographics? Do [...]

[...] ? Are one-on-one telephone interviews going the way of the dinosaur? Is this type of market research, with the personal connection, out of date in the era of social media? I don't think so. [...]

[...] incidents. Social networking is obviously extremely powerful. However, what is the power of market research done on the social networks? Target marketing for advertisements and new contacts has been [...]

[...] who blogs: they are passionate, interested and vocal with their opinions. If you have read Pain Killer Marketing, this describes an ideal subject for qualitative research! Learn which blogs to follow. [...]

[...] Listen for budget issues. If you need a few questions to get started, look in the front of Pain Killer Marketing: How do you see your business or market changing in the future? How does doing business [...]

[...] , author of “Red Fire Branding” Panelists: Chris Stiehl, author of “Pain Killer Marketing” Chris Witt, author of “Real Leaders Don’t Use PowerPoint” Rhonda [...]

[...] Pain Killer Marketing: Egypt, the Battleship Maine and Market Research -...: "The Battleship Maine was sunk [...]

[...] etc.), telling them your benefits, then measuring the impact and response. LinkedIn and other social networks allow a conversation between the company and its customers - not just listening, but [...]

[...] a few ways to report a problem: telephones, face-to-face and US Mail, pre-Internet. Social networks came along, but American businesses were not responding to them, not quickly, if at all. [...]

[...] .com/social-media/0810-social-marketing-customer-service/), the author discusses how embracing social networks has enhanced customer loyalty and differentiated customer service for several companies ( [...]

[...] for such activities. What do you think? Is spending a little time building your presence on social networks at work worthwhile? What limitations should there be? How should this be monitored? [...]

[...] . This past weekend was the "Marketing With A Book" seminar in La Jolla with Henry DeVries and friends. It was intimate (20 people) and great fun, as well as a very good [...]

[...] Chris Stiehl is a panelist at the Marketing with a Book Summit in La Jolla, CA. Henry DeVries is the Host! Marketing With A Book™ Summit How to Dramatically Increase Revenue, Gain [...]

[...] ?). As "The Listening Coach," I couldn't agree more! The book that I wrote with Henry DeVries gives you a structured way to accomplish this (Pain Killer Marketing). The second step is to [...]

[...] to fill the jobs that are available? A new book co-written by my friend and co-author, Henry DeVries, claims there are plenty of jobs, if you have the right skills and training. The book is [...]

[...] recovery may take a while, up to two years. What do you think? Penn Post, Bob Eberlein and Chris Stiehl conducted this research. It will be available as a white paper soon. Please let me know if you [...]

[...] at CustomerThink.com. (Be sure to check out that website. You may want to search for "Chris Stiehl" there and see some of what I have written in the past.) One of the advantages of being [...]

[...] Chris Stiehl is a panelist at the Marketing with a Book Summit in La Jolla, CA. Henry DeVries is the Host! [...]

[...] impact of Irene significantly. What we have advocated for businesses is to have internal predictive metrics that can predict behaviors and outcomes with customers. One prime example from our [...]