Paul Flood Marketing

[...] Your small business marketing needs to focus on expanding your business. The good news is that you don’t need to [...]

[...] Small business marketing tip -  Get rid of problem employees. One of the things that never ceases to [...]

[...] Small business marketing and advertising should have one goal and that is to increase sales and profits. Not [...]

[...] Sometimes I wonder what people are thinking about business marketing on LinkedIn and other social media sites. The key concepts here are business marketing and [...]

[...] David Oglivy is an advertising legend. I consider his book “Oglivy on Advertising” to be one of [...]

[...] Hopkins, How to Write Advertising that Sells by Clyde Bedell or Oglivy on Advertising by David Oglivy, you know what I’m writing about. Unfortunately, few business owners are aware of this [...]

[...] shop that was spending his marketing dollars in the local shopping magazines like Reach and Super Shopper. His ads were pretty similar to all the other auto shop ads in the magazines and offered [...]

[...] I’m going to guess that you’ve seen the local advertisers like Super Shopper, Reach Magazine and Val Pak. I’ve seen a lot of companies use them to generate a lot of [...]

[...] ;ve seen (at least locally) few of the local ad circular companies know about them either. Local Advertising shouldn't be a guessing game Open up a local circular and it can be like looking at a [...]

[...] Monthly email and direct mail specials to clients And more We just completed a customer reactivation mailer to past clients that cost $1,240. At the same time, he was already committed to two [...]

[...] responses were from people looking for cheap oil changes for $19.95. Very few became long-term clients and there were no systems in place to cross-sell, up-sell or follow-up to promote [...]

[...] people in the advertising and marketing business that consider what he says about “Creative Advertising” to be heresy. I happen to agree with him. Since I serve small businesses, I agree [...]

[...] final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides [...]