Penguin Strategies

2015-08-20

First thing’s first. Let me give credit where credit is due: This post is adapted from Evan Kirstel’s recent webinar, “Using Twitter for Lead Generation...

2015-08-13

“Stop telling me interesting and useful things about myself,” said no one, ever. In Stephen Walsh’s and Owen Fuller’s webinar: Why interactive engagement...

2015-08-06

Did you miss Parts I and II? Catch up now! What’s Behind a Great Post? A Great Call-to-Action When you start a blog you do it for a reason. That is...

2015-08-03

You’ve spent hours – maybe even days, working on that perfect email. After painstakingly reviewing it a dozen times, you hit the send button. Lo and behold...

2015-07-29

How to Write an Engaging Blog Post With this post I hope to provide something of an education on blogging to be seen. There are a great many questions...

2015-07-21

You can focus on so many things. But, a blog post always has a goal. Usually, getting a lead or making you or your company more known. To get traffic...

2015-07-16

So you know you’re writing great content, but the question remains – who’s actually reading it? Without optimizing your content for search engines, your...

2015-07-08

Trust. It’s hard to get pretty much anywhere without commanding it. No matter how good your product, service, or content may be, it’s only as valuable...

2015-06-30

Managing an inbound marketing campaign isn’t as simple as blogging about your brand. For a highly technical company with a highly technical product or...

2015-06-25

A couple of years ago, if you were looking up the best way to describe Twitter, you probably would’ve come across the term “microblogging.” In the beginning...