PubNative

[...] When the term native advertising appears in the media, you can be almost certain that it refers to either a) in-feed ads [...]

[...] Welcome to the first in a series of insightful interviews about native advertising. Over the coming weeks and months we will be talking to industry executives and thought [...]

[...] foundations by exposing the fundamental issue currently plaguing native advertising on mobile. A few weeks after we officially launched, I would now once again like to explain [...]

[...] the launch of PubNative, the first API-based mobile publisher platform 100% focused on native advertising. PubNative’s promise is simple: to enable mobile publishers to effectively and flexibly [...]

[...] blog posts about the building blocks that our developer and publisher clients can use to make native ads that seamlessly fit their app’s design. This goes for news, games, messaging and chat, music [...]

[...] experience. If implemented the right way, that is, if you know when and where to show them, native ads can also enhance the user experience and advertising performance. We’ve indeed seen a [...]

[...] be the centerpiece of all social media advertising on mobile, and here at PubNative we believe native ads are the future of in-app advertising across the board. Our internal data shows that mobile [...]

[...] that they now tend to be used interchangeably (and mistakenly) with the term “native ads”. Limitations. Most of the solutions for native ad integrations currently offered on [...]

[...] than the iPhone 5S’s screen size of “only” 4 inches. Now, what does this mean for mobile native advertising? Well, it appears that this decision to introduce two new (bigger) screen sizes [...]

[...] 3 Reasons You Should Get Rid of eCPM As Your Primary Publisher Performance Metric For Mobile Native Advertising appeared first on PubNative. [...]

[...] these are undoubtedly the most common forms of native advertising to date, online and mobile native advertising is currently emerging as a framework which can be applied to any app, mobile or online [...]

[...] . Format vs. Framework Let’s start with the initial assessment that the concept of mobile native advertising is currently flawed for the following two reasons: Misconceptions. No questions asked, [...]

[...] and consequently eCPMs since we introduced them into our app. “Native ads are the future of mobile advertising.” What did you want to achieve by monetizing via native advertising? As mentioned, we [...]

[...] content as well as the purpose of their publishing space. In a few words, to be done right, mobile advertising has to be native. In the past six to twelve months, the mobile advertising market has [...]

[...] . Whichever way you look at it, it’s clear that native is the next big wave in online and mobile advertising. Business Insider, for instance, hail it to be the centerpiece of all social media [...]

[...] their whole user base in order to make up for their user acquisition cost. For this reason, in-app advertising, if and when done right, remains an attractive monetization strategy for all mobile [...]

[...] media advertising on mobile, and here at PubNative we believe native ads are the future of in-app advertising across the board. Our internal data shows that mobile native advertising within apps and [...]

[...] about search engine ads and sponsored content. These days it’s social media in-feed ads and in-app advertising, across all verticals. We have already given some native ad integration examples in our [...]

[...] , and can easily be disrupted by intrusive and poorly-integrated advertising. In order to work, mobile ads need to fit the form, the content as well as the purpose of their publishing space. In a few [...]