Ryan Govindan
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Are You Still Figuring Out On How To Start Programmatic Advertising?
Don’t worry if you are still figuring out about how to start programmatic advertising for your business. You have reached to the right place at the right...
Programmatic – Out of site is money out of your pocket
There is an old saying ” Out of your Sight is out of your mind”. Well this is so true when you don’t lose a single paisa. In case of programmatic “Out...
Android users more than twice as likely to engage with notifications than iOS users
Mobile Engagement Benchmarks Series 2015 Get the Mobile Engagement Benchmark Report 1: Opt-in Rates here: Download Source: businessofapps.com The post...
Really Tough Search Engine Marketing SEM Survey
Search engine marketing (SEM) campaign account structure has changed in the past 12 years. My survey is to understand if your SEM keyword strategy is...
Programmatic Buying and Selling in India
Reading on programmatic buying is abundant on the web. But it is very difficult for companies to get the right sets of answers to drive “Programmatic...
How Does DSPs, SSPs and AdExchanges Work?
If you really want to know how the redirects happens in the User > Publisher > AdExchanges > SSPs > DSPs > RTB ecosystem; do analyze...
Want to be No. 1 Digital Media Agency in India
The “Really Mad Desk” that worries most of the digital media agencies in India – An Insider View. The post Want to be No. 1 Digital Media Agency in India...
Real-Time Bidding Ecosystem
If you work with any real-time bidding system; the expertise is no different to work on real-time bidding for display advertising. The post Real-Time...
How is programmatic marketing different from programmatic buying?
We have been hearing about programmatic buying daily (be on an agency-side or client-side). Some novice digital marketers are chewing brains of few smart...
Pay-on-Performance Demystified
Every digital marketer in the country is trying offer some level of performance over any digital marketing activities for their clients be it web or mobile...
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Digital Marketing in India – What you should expect in 2015
[...] Indian brands, it is very important we differentiate between Performance Marketing vs Audience Centric Marketing. Using digital media performance marketing is an easy way out to deliver results but [...]
Digital Marketing in India – What you should expect in 2015
[...] have reached to the right place. Year 2015 and the coming years will be exciting times for Digital Marketing as an industry and for professionals. Here are some of the things that you should know. [...]
Digital Marketing in India – What you should expect in 2015
[...] but to the audience available on digital landscape who consumes viral-driven content. Digital Trading Desk and Programmatic Real Time Bidding (RTB) is warming up in India as most of the top [...]
Digital Marketing in India – What you should expect in 2015
[...] Goals Integrated campaign activation across all Media [Online and Offline] Build your digital marketing strategy for any industry / client. Digital Certifications Design a Mobile-friendly marketing [...]
Digital Marketing in India – What you should expect in 2015
[...] can add visible feathers in your cap.There can be lot of self-learning, but Digital marketing skills can better be learned on “Live campaigns” under a supervision of a digital marketing [...]
Digital Marketing in India – What you should expect in 2015
[...] between Performance Marketing vs Audience Centric Marketing. Using digital media performance marketing is an easy way out to deliver results but this lacks consumer engagement with [...]
Digital Marketing in India – What you should expect in 2015
Firstly, I wish you and everyone a great 2015. If you really want to make 2015 a “feather in your cap” year then you should follow your heart and [...]
Digital Marketing in India – What you should expect in 2015
[...] marketing skills can better be learned on “Live campaigns” under a supervision of a digital marketing mentors. Digital Marketing Goals Integrated campaign activation across all Media [Online and [...]
Digital Marketing in India – What you should expect in 2015
[...] spend. In 2015, BFSI and Travel industry will see a tremendous growth in their digital media investments Source: afaq.com Digital Technology You should closely look for the following technologies [...]
Digital Marketing in India – What you should expect in 2015
Firstly, I wish you and everyone a great 2015. If you really want to make 2015 a “feather in your cap” year then you should follow your heart and [...]
Digital Marketing in India – What you should expect in 2015
[...] Indian brands, it is very important we differentiate between Performance Marketing vs Audience Centric Marketing. Using digital media performance marketing is an easy way out to deliver results but [...]
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