SJS Consulting Worldwide

2014-03-30

By Samuel Scott Companies spend so much time on their internal marketing and PR efforts that they often forget to leverage external methods such as brand...

2014-02-19

My latest SEO essay is up at Moz: As I’ve written elsewhere while using “The Avengers” as an example (Joss Whedon fans, unite!), &ldquo...

2014-02-13

By Samuel Scott Following the days of door-to-door salesmen, most modern marketing practices today depend on third-party channels — or mediums,...

2014-02-01

By Samuel Scott Traffic is so 1998. Keyword rankings? 2008. Whatever marketing or PR strategy a business uses, the success metric that matters the most...

2014-01-26

By Samuel Scott In May 2013, marketing-software company SEOmoz rebranded itself as Moz and changed its offering from a purely technical website tool ...

2014-01-12

A new contributor essay of mine is up at Moz: It stems from a January 9 post by Dr. Pete on the declining percentage of SERPs that show Google+ Authorship...

2013-12-25

Just published my first essay at Moz: All of the articles on Moz’s blog are usually serious and always highly informative for our community, but...

2013-12-18

By Samuel Scott Google recently updated its search-results algorithm to include more quality content from recognized brands under the label “In...

2013-12-10

By Samuel Scott Facebook does whatever is best for Facebook. In the end, the social network’s concern for your business is a secondary priority...

2013-11-22

By Samuel Scott Note: This is the first in an occasional series in which I explore various popular blogs of different types to highlight what seems to...