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[...] Time with your content? That’s where the emotional psychology comes in with Fast and Slow thinking. Don’t game content, game emotional psychology Fast Thinking “works fast and [...]

[...] or not. I believe programmatic is not a strategy, but it isstrategic. Here’s why. Programmatic media buying is a tactic that can be used to advance so many marketing strategies that it is [...]

[...] stacks of boxed lunches, but the company didn’t trot out its reporters like The New York Times did. Nor did it try to wow the crowd with any big-name guests like other presenters will this [...]

[...] — people will show those stories more than flat, monotone images. We see this with the New York Times. They will have their lifestyle and health stories at a high level of sophistication so you [...]

[...] U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That [...]

[...] .) Speaking of rivals, Omnicom Group, IPG and MDC Partners have also reported Q1 strength in digital media investment, driven in part by data-augmented buying. For Omnicom Group, Q1 brought an uptick [...]

[...] plan of action or policy designed to achieve a major or overall aim. Those who say that programmatic advertising is not a plan or policy on its own are right. To increase the number of sales by [...]

[...] they supercharge Fast Thinking. Slow Thinking is used during more intense moments of media consumption. Slow thinking “is slow and effortful, as how we feel when calculating 23 x 67 = [...]

[...] web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption [...]

[...] of action; programmatic media buying is a tactic to achieve that plan. This type of digital advertising is not an individual, independent piece of a brand’s marketing strategy. It [...]

[...] who engage with a brand’s content. Programmatic media buying can complement a mobile advertising strategy in a similar way. It’s cheaper than endemic. Even though personally targeted [...]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today&rs [...]

[...] only gets a lot of visits: People come and go. It feels like nothing happened. via Chartbeat Has BuzzFeed discovered the holy grail or is it just the flavor of the week? BuzzFeed is so popular it [...]