Scorcap Media

[...] billion by 2013, and with over 300 million mobile subscribers, it is no surprise that the mobile advertising space is bubbling with enthusiasm. A study conducted by Nokia in partnership with TNS India [...]

[...] A spending turnaround First, the good news: After a dismal year in 2009, online advertising is bouncing back in 2010. According to eMarketer calculations, online advertising spending [...]

[...] things experts in the industry are expecting to see in the months to come. Here are some online advertising trends for 2010: * An increase in online media spending – the budgets have increased in [...]

[...] Launch of ADTECH Lite Extends ADTECH’s Premium Ad Management Technology to Small and Mid-sized Publishers for the [...]

[...] experts in the industry are expecting to see in the months to come. Here are some online advertising trends for 2010: * An increase in online media spending – the budgets have increased in [...]

A spending turnaround First, the good news: After a dismal year in 2009, online advertising is bouncing back in 2010. According to eMarketer calculat [...]

[...] market. Tailor your evaluation methods to your goals. To assess the effectiveness of your advertising campaign, you can monitor sales, new customers, requests for information, phone inquiries, retail [...]

[...] the user. Taking advantage of the trends in the industry will help you to advance your own advertising campaign as well as be fully aware of what you’re up against from the competition when you [...]

[...] Scorcap Media is an online media house specializing in online publishing and all forms of creative digital content. [...]

[...] expand Nielsen’s reach beyond its current opt-in measurement panels for television and online media. The service will allow the company to combine data from its panels with data from third- [...]

[...] data comparable to Nielsen’s television ratings. The product will measure online advertising campaigns, including video and display ads, and will expand Nielsen’s reach beyond its [...]

[...] platform enables publishers and advertisers to measure, manage, and serve online advertising campaigns seamlessly. ADTECH Lite is a trim version of ADTECH’s premium product, offered [...]

[...] to produce their message and are instead producing it themselves. Mike Sprouse, chief marketing officer at Epic Advertising, started a 28-page monthly (printed) magazine called Winning [...]

[...] richer videos and advertising and all of them are in the pipeline.” Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India, opined, “Opportunities in mobile advertising are immense, but [...]