Sean Monahan: Freelance Commercial Writer

[...] . An example of scaring someone to death would be “Did you know that you could have a heart attack at any minute?” Now if that doesn’t scare you, then I don’t know what will. [...]

[...] after we are done, we will put it all together and come up with a piece of persuasive writing. AIDA Step 1: Attention The first step means just what you think it means. You are trying to get your [...]

[...] is an acronym for attention, interest, desire, and action. This is the cornerstone of all persuasive writing. If your copy isn’t converting, then your AIDA framework is too weak or non-existent. [...]

[...] about 4 or 5 good feature/benefit pairs…and always stress that benefit.  Client testimonials are also a good desire booster.  If you have them, then you should definitely [...]

[...] is the cornerstone of all persuasive writing. If your copy isn’t converting, then your AIDA framework is too weak or non-existent. Now it doesn’t mean much to see an acronym and its [...]

[...] don’t have to deal with that fishy taste…nor do you have to deal with that nasty fishy aftertaste. To protect yourself from heart attack today…and get away from all the fishy [...]

[...] has ABC feature which will give XYZ benefit to you. Examples would be: Take Acme’s new red krill gel-cap and you will have an insurance policy against that heart attack. Put our motor in your [...]

[...] have showed you the nuts and bolts of the system. And I have shown you how to put a simple email promotional together using the system. The AIDA approach is such a simple system of persuasive writing& [...]

[...] information on the page.” Or… “To get more information on our faster conveyor motors, please fill out the card that came with this letter and drop it in the mail. The [...]