Search Engine Optimization

[...] SEO Copywriting Aims What type of visitors do you want to attract to the page? Example: People concerned [...]

[...] repeated too often – this is known as keyword stuffing. And, in general, the key with SEO copywriting is that it should never be apparent to the user. Write it as if you are addressing someone [...]

If the page name or the subdirectories contain keywords within the filename, the search engine may place more relevance on this. The document name an [...]

Title tags are important since the search engines place strong emphasis on the keyphrase they contain. They are also displayed as hyperlinks (blue hig [...]

[...] phones in, you would see suggestions like “cheap phone calls” and “cheap phone deals”. Bear in mind that these suggestions are personalised to your location and previous [...]

[...] strong brand). Work in brand messages as appropriate. Example:Compare the best phone deals. Cut your phone bill. Save £££ with, UK. On larger sites, you’ [...]

[...] It’s On Page 1!” Let me guess… it’s a newly registered domain, with tightly focused title tags and unique content… right? That’s right, folks. Brand new sites, with no prior [...]

[...] Title tags are important since the search engines place strong emphasis on the keyphrase they contain. [...]

First Things First – NEVER Focus On “Price” as a Selling Point The moment you do this – you go from being viewed as a marketing partner… to [...]

Price Your Services Based on the Client’s ROI…And NOT on Your Supply Costs, or “Effort” Remember that for many of your clients, even a trickl [...]

“But the Other Guys Only Charge X…” If you haven’t already encountered this, don’t worry – you will soon enough. The key to handling thi [...]

[...] page. So, ideally, as a result of the table above, you would have different pages for best landline phone deals, cheap landline phone deals and compare landline phone deals. Alternatively, you could [...]

[...] – keywords meta tag: <meta name=”keywords” content=”Cheap phone bills, Lower phone bill” [...]

[...] search history. Although we started out thinking we were interested in people searching for phone bills, it looks like concentrating on phone deals (or possibly phone calls) is going to be a better [...]

[...] volume of searches. Ideally you would have different pages for your primary, secondary and tertiary keyphrases – and possibly for each of the broader scope phrases (for example, you might have a [...]

[...] . For the meta keywords tag, you should: Make sure it contains the primary, secondary and tertiary keyphrases comma-separated, in that order. Include synonyms and phrase variants as appropriate. [...]

[...] Whether you’re new to the industry as an SEO provider, or a seasoned agency with a robust client base… it never hurts to take a look at what’s [...]