Sheridan Global | Shopper Research | Experts in display effectiveness

2012-06-07

The objective of MARI is to be able to measure the performance of display materials by brand, category, display type, location and a series of other reference...

2012-04-13

In the path of the shopper, location and orientation is crucial for a POP display to be seen. Retail outlets are full of competing brands vying for the...

2012-04-13

The best way to determine what’s going on in-store is to understand how shoppers interact with products. Shopper interaction can be dependent on...

2012-04-13

“Temptation Alley” (also known as the Snake Queue) refers to the communal queuing systems found in many retailers which encourage shoppers to engage in...

2012-04-12

Packaging serves as a key communication tool when trying to reach the target market.  It plays an integral role in the marketing mix of a product and...

2012-04-12

Do you know who shops your category as opposed to who consumes your product? For example, if Dad is a loyal Brand X consumer but Mum is the shopper,...

2012-04-12

Picture this; a shopper walks through an aisle, hands full to the brim with products, she stops and notices an item on a display that she is genuinely...

2012-02-20

in over 80 categories of European Grocery shoppers.

2012-02-20

ClipCam© is a micro camera system for Vision tracking which either fits to a respondents glasses, or is used with plain lense glasses. ClipCam© is connected...

2012-02-20

Working with a number of cameras covering a whole store, or discreet areas within it, shopper journeys are recorded and processed using our unique VisiTrack...