Medium-length materials prevail on 'Shopping Serendipity' that may be an effective tactic to grip their readers’ attention with a wider range of helpful content. There are also longer items making up more than a quarter of all articles, which can provide a deeper insight into their subjects. Moreover, there are a few short articles.
'Shopping Serendipity' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are articles of intermediate readability, which make up more than one third of all content on the channel.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.