Social PA

2014-11-11

Google AdWords vs Facebook advertising. This is an interesting debate, and one that I hear a lot. Many people have a strong preference to one over the...

2014-10-28

SEO is probably one of the most misunderstood and debated marketing mediums. With so many facets feeding into the way search engines rank search results...

2014-10-08

When it comes to social media, ROI is difficult to measure. The fact that we are no longer living in a transactional based world, also means that when...

2014-10-02

Take a look around you – how many people can you see? Well, if there’s at least seven, that means that statistically at least one of you has a website...

2014-09-16

Content marketing is the rage at the moment – and so it should be. Content marketing really is a win-win for both the customer and the business. I believe...

2014-09-02

It’s no secret that marketing has changed considerably over the last 10 years. With the introduction of the internet, the rise of social media and the...

2014-08-26

One of the most debated and unknown areas of social media is measurement. As with all forms of marketing, one of the most critical parts of the marketing...

2014-08-19

Every professional in marketing understands the importance of SEO. However, it does seem like this term has become a bit of a buzz-word lately. People...

2014-08-12

As you are probably aware, outsourcing is a popular way for many businesses to gain access to experienced professionals and assist in managing workload...

2014-08-05

Outsourcing is becoming increasingly common in many areas of business. While outsourcing was traditionally only used by larger corporations who could...