SoftwareCEO - Latest Articles

[...] Cohan, founder of Belmont, Calif.-based The Second Derivative , has helped hundreds of software companies large and small improve their demos since 2003. His book, " Great Demo! " offers [...]

[...] for SoftwareCEO's forums , is a knowledgeable and candid source of legal guidance for software companies. He's been focused on software law since 1982, and works with software, SaaS, and IT [...]

[...] tough -- and even when they aren't -- predicting future sales is a real challenge for all software companies, large and small. Everyone tries to create sales forecasts, usually in homemade [...]

[...] tips for creating better software demos . That was written mostly from the perspective of software companies doing in-person demos, and it revealed the most common gaffes that will bore your audience [...]

[...] When a software company does something new and different in its marketing, we take notice. When that something is [...]

[...] 't, at first glance, appear to be rife with potential. And if you did decide to take your software company into this market, you're going head-to-head with some sizable players, including IBM , [...]

[...] used by radio stations nationwide. Here are his tips (and revelations) about starting a software company: Tip #1: Overnight success might take a few years. Sosa's biggest surprise as an [...]

[...] getting to the point quickly. Here are six key questions you should ask yourself about your software company's SaaS agreements: Question #1: What’s the difference between an affiliate agreement [...]

[...] Back on March 3, we gave you 22 tips for creating better software demos . That was written mostly from the perspective of software companies doing in-person demos, [...]

[...] interview, and asked him to share his insight and experience. If you're trying to boost software sales -- and who isn't? -- then these six steps are for you. Step 1: Focus every marketing [...]

[...] next month, next quarter, next year? We turned to our go-to guy for all things related to software sales, Steve Kraner . Based in Herndon, Va., Kraner is not a "natural" salesman; he [...]

[...] user), version control, updates and upgrades, distribution, and more. To see how different software developers are handling the move to the cloud, we spoke to three different industry veterans with [...]

[...] and improvement approach, it's been around since the early 1990s. As a market for software developers, BPM doesn't, at first glance, appear to be rife with potential. And if you did decide to [...]

[...] -founder and CTO of Coverity , a San Francisco-based developer that helps companies automate software testing. Founded in 2003, Coverity is privately held. Revenues in fiscal 2011 were $49.5 million, [...]

[...] When investors like Google Ventures and Foundry Group bet their money on a software startup, we take notice. This was the case last Fall, when they and other investors put $1 million [...]

[...] from 2006 to 2010. We spoke with Ramanathan recently to get his advice for growing your software startup. Tip #1: Software is what defines all companies, not just developers. "The fundamental [...]

[...] Bocker spends his professional time on the ball field, at least metaphorically. As CEO of Bockyn Software he serves a highly specialized niche: The parks and recreations departments of various [...]

[...] Electric Cloud is a software developer in the DevOps space -- meaning, the company's technology automates and accelerates software [...]