Squam Creative Services Blog

2014-03-19

Real-time marketing – marketing to a specific customer at a specific time in a specific place – is becoming key to business success. Want...

2014-03-19

Ready to be gobsmacked? In an A/B split test for remarketing emails, The Conversion Academy tried two scenarios on customers who had abandoned their shopping...

2014-01-14

Worldwide events like the 2014 Winter Olympic games are a holy grail for marketers. Where else can you find billions of people from every conceivable...

2013-12-31

The WordPress.com stats monkeys prepared a 2013 annual report for this blog. See which post is top banana… Here’s an excerpt: The concert...

2013-09-12

After years of tackling website writing, I’ve come across a few dirty truths that it pains me to acknowledge. But in the interest of the greater...

2013-07-19

Planning an event to outperform all that have gone before? Before you roll out the virtual red carpet, take a few minutes to check out this succinct presentation...

2013-06-24

Today’s tips come to you courtesy of Silverpop’s free whitepaper, 20 Ways to Personalize Content and Enhance the Customer Experience. If your...

2013-05-20

Upgrading your email strategy for mobile and tablets? Silverpop’s eBook on Multiscreen Email Design Strategy: Tips for Connecting Across Devices...

2013-05-20

Upgrading your email strategy for mobile and tablets? Silverpop’s eBook on Multiscreen Email Design Strategy: Tips for Connecting Across Devices has some...

2013-04-11

If you’re wondering how new media and business are making sweet money together, check out Lizzie Widdicombe’s article on Vice in the recent...