Commercial Photographer Belfast, Northern Ireland

[...] . The post The complete picture for websites including Alt tags for SEO. appeared first on Stephen Potts. [...]

[...] , I’m starting into that right now. The post 360º Product Photography appeared first on Stephen Potts. [...]

[...] well 25 years on. The post Never commission a photograph of your product…. appeared first on Stephen Potts. [...]

[...] will shoot in 2011. The post Story Appeal, something old or something new? appeared first on Stephen Potts. [...]

[...] of this important decision which can affect their sales potential and reflect upon their brand image, however it seems that many web development companies use library images by default – perhaps [...]

[...] your product a first class ticket for its journey. Way back in the 1950′s, when the idea of brand image was starting to shape advertisements, David Ogilvy (the original Mad Man) was saying, “Every [...]

[...] he was saying “Every advertisement must contribute to the complex symbol that is the brand image”, although this is an accepted concept today it was pioneering stuff in the 1950′s. The [...]

[...] on 17/08/11 so here is a screen shot in case you miss it online: The post The economics of digital photography appeared first on Stephen Potts. [...]

[...] . Going with the expectation of taking orders is probably unrealistic (certainly in commercial photography), while going with the aim of meeting people who hopefully become good connections is [...]

[...] a library stock shot taken in Iowa will be unlikely to do this if you trade in Belfast. Commercial photography that you commission specifically for your business pays for itself in better sales [...]

[...] a file that allows drag and zoom features, I’m starting into that right now. The post 360º Product Photography appeared first on Stephen Potts. [...]

[...] ’s appearance to make a first enquiry. Many web design companies shy away from bespoke photography because they do not fully understand the commissioning process and mistakenly think [...]

[...] of publishing budgets this seems like a false economy and a well conceived brief for some bespoke photography need not be as expensive as an author might fear. Secondly the nasty generic look which is [...]

[...] pictures and image content generated in house which is frequently of a poor standard. As commercial photographers it is our responsibility to spread the news of the advantages of bespoke commissioned [...]

[...] from the extreme end of the discounting scale that illustrates the need to educate both commercial photographers and commissioners of photography: I once discussed a brief with a publicly funded [...]

[...] each time they bought a roll of the latest type, which was paid for by the client. Today with digital cameras we all have to stay ahead of the curve by buying into better sensor technology, meaning [...]

[...] surprise as one of the guiding principles handed down when I started to serve my time in Advertising Photography in 1986, but it was great advice and remains just as relevant today. So what to do [...]