Story Marketing and Strategy

[...] in your marketing? Well, you COULD send customers a big fat check every time they watch your marketing message, but it's hard to be profitable that way. Here are three other less costly methods: You [...]

[...] When I was a kid, I used to watch hours and hours of The Andy Griffith Show.  Even as I got older, I remember watching Andy Griffith's next big show, Matlock, with [...]

[...] . The most effective means of getting a customer's attention, is first by giving them instantaneous value. How can you deliver instantaneous value in your marketing? Well, you COULD send customers [...]

[...] has watched the whole thing, has built up some trust in you, and has become ready to buy. Start strong! (And check your scalp... it looks dry.) [...]

[...] head all over your blind date for the evening, but it's also appropriate advice for video marketing as well. In this world of ultra-short attention spans and multi-tasking, some  [...]

[...] When I was a kid, I used to watch hours and hours of The Andy Griffith Show.  Even as I got older, I remember watching Andy Griffith's next big show, Matlock, with my [...]

[...] . Particularly in relationship marketing. Think of it this way: The amount of advertising and marketing clutter out there is enormous, and growing exponentially. The most effective means of getting a [...]

[...] make them laugh and bring a smile to their face. Those are the types of things that effective marketing campaigns do. They GIVE some sort of value immediately, and aren't just about GETTING people to [...]

Do you have dandruff? Don't worry.  This isn't about your personal grooming habits.  That's for another time. If you have dandruff, then you might [...]