Strategyzer Blog

[...] enough. In the start-up world this is called a failure to achieve product-market fit. No business model can survive long term without product-market fit, no matter how great it looked in the [...]

[...] Millions of users have successfully applied the Business Model Canvas both in the startup and corporate world. Here are five common questions that people [...]

[...] of CxOTalk interview Alexander Osterwalder, co-founder of Strategyzer and lead author of Business Model Generation and Value Proposition Design. Alex shares the thinking behind the two books and [...]

[...] to get your team, managers, or investors excited and  turn an idea into reality. Use the Business Model Canvas and Value Proposition Canvas to present your ideas in crystal clarity. These two [...]

[...] The roots of the Business Model Canvas lie in a PhD dissertation that started in 2000 and was  introduced in Business Model [...]

[...] The Business Model Canvas and Lean Startup methodologies have become standards in the startup world. Yet, in large [...]

[...] , New York. We organized it to help peers from large organizations that all use the Business Model Canvas and Lean Startup methodologies to learn from each other. We applied so-called Chatham [...]

[...] 70+ free pages). Then we watched in awe how the Business Model Canvas became a standard concept in companies like Mastercard, Coca-Cola, Siemens, Ericsson, and [...]

[...] how you might structure the testing of your value proposition. Picture it as a funnel with three stages: testing the jobs, pains, and gains of your [...]

[...] three kinds of fit will help you minimize the risk of failure. Three Kinds of Fit, from Value Proposition Design (Pages 48-49) 1. Problem-Solution Fit - this occurs when you have evidence that [...]

[...] Last week we released Value Proposition Design with over 40 launch events around the world. The  sequel to Business Model Generation [...]

[...] Finally! On October 20th we are launching Value Proposition Design (#VPDesign). This second book in the Strategyzer series explains how to create [...]

[...] Value Proposition Design hit the stores! On Amazon it conquered the #1 spot in the Marketing & Sales category. [...]

[...] the business world: making people use digital tools. With Strategyzer's upcoming book, Value Proposition Design, Alex and his co-authors want business executives to use strategy & innovation [...]

[...] It's a thrilling time for us at Strategyzer! In three days we're releasing Value Proposition Design, the sequel to Business Model Generation, with launch events around the world. We are [...]

[...] Institute of Health (NIH) and the US National Science Foundation (NSF) to introduce Value Proposition Design to 20 life science startups. It was amazing to see how quickly they adopted it. This new [...]

[...] sketching out several canvases. Focus on a different theme for each prototype. Explore business models that are scalable, have recurring revenues, lock customers in, that include strategic [...]

[...] Large companies are trimmed to execute established business models. The demise of e.g. Eastman Kodak, Nokia, or Blockbuster illustrate that this is insufficient [...]

[...] of the leading and latest business concepts. Extensive knowledge of the global economy, the business models of leading corporations, and the influence of groundbreaking startups. Understanding of our [...]

[...] Organizations struggle to know how to successfully execute their business models and value propositions. They often don't know what to do after they've successfully designed, [...]

[...] right value proposition and business model before focusing on their execution. The right value propositions, business model, as well as their flawless execution are all required for success. However, [...]

[...] by Strategyzer Academy and the Kauffman Foundation (download). You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a [...]

[...] rebrand and reposition itself as a major health care player Rebranding enables additional value propositions: in-store clinics and primary care services and managing prescription plans for employers [...]

[...] and experienced people work in five teams to design and test potential business models and value propositions with our tools. In a 2-day workshop they prototyped initial Business Models and Value [...]

[...] the NIH Innovation Corps (I-Corps™) and illustrates how far the Business Model Canvas, Value Proposition Canvas, and Lean Startup process reach beyond web and mobile startups. In fact, in the Life [...]

[...] thinking behind the two books and the accompanying tools, the Business Model Canvas and Value Proposition Canvas, as well as the software that makes the process living and social. Transcript 0:00 - 3: [...]

[...] they didn't do the mapping of customer value creation well either. Our answer was the Value Proposition Canvas, an additional tool that is dedicated to explaining how you intend to create customer [...]

[...] square aka Value Map of the Value Proposition Canvas) testing their willingness to pay (i.e. testing the revenue block in the rectangle aka [...]

[...] This post shares the tools we used to work on organizational alignment at our Strategyzer retreat in Tunisia. We designed the event to create a shared [...]

[...] : What is the job you are trying to get done? In our case we were trying to increase the organizational alignment across the company and help people understand each other’s jobs and workflows. What [...]