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The average ecommerce store generates 43% of its revenue from repeat purchases. At best-in-class companies, that number nears 80%. Repeat purchases are...
If it costs up to 10 times as much to acquire a new customer, who would you rather focus on? It might seem like a no brainer, but the best customers you...
In this short video, Steve explains the different loyalty program goals, and how these goals depend on where a customer is in their “customer journey...
In this video, Mike and Steve discuss whether loyalty program points should or should not expire. Should Points Expire Video Transcript Steve: One question...
Conversion optimization, or conversion rate optimization, is a one of the most useful methods to improve the performance and ROI of a website, especially...
Customer retention is the activity that a retailer performs in order to reduce customer churn and improve customer lifetime value produced. In plain English...
Everyone has heard of customer engagement and acknowledges that it is important. The web is littered with generic advice on how to drive “omnichannel...
One of the easiest ways to drive loyalty program engagement and participation is simply explaining how a loyalty program works, and why customers should...
Editor’s note: this is a guest post by Jason Russell, of Sweet Tooth preferred partner Magentity. Further to the most recent launch of yet another client...
In this video, Kyla gives some best practices on how to come up with a name for a loyalty program, as well as reward points. How To Name Your Loyalty...
For all Sweet Tooth users on Magento, another feature has been added to your Sweet Tooth milestone features: rewarding customers for the total revenue...
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