Long articles are widely used on 'TOMS Blog' as elaborated and interesting content can help the channel to reach a high number of subscribers. In addition there are some medium length articles making up more than a quarter of all textual items.
'TOMS Blog' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are articles of intermediate readability, which make up more than one third of all content on the channel.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.