Tachmorn Marketing, LLC

2013-05-10

Marketing your business after the zombie apocalypse can be a living nightmare. For one thing, zombies are terrible customers. Just try getting that putrid...

2013-05-02

Brand engagement is the Holy Grail of business stakeholders everywhere. When customers interact with your brand — shape it, play with it, make it their...

2013-04-25

“Gamification” has been around a few years, and most marketers have at least thought about ways to incorporate this concept into their campaigns. It’s...

2013-04-15

Fans grow brands. The most dedicated fans build unofficial communities, reveling in the joy that participation with a favorite brand provides. Fans drive...

2013-04-09

Marketing communicates the value of your product or service. This often leads to a transaction. We shout our “call to action” and hope the money rolls...

2013-04-04

Information floods every corner of our modern Internet. We’re all in a hurry, and interpreting the tidal wave before us requires snap judgments to process...

2013-03-28

There are times when you get only one shot to make an impact. No do-overs, no second chances. We all want to be the hero of a story. Few of us are. Will...

2013-03-21

The signal-to-noise ratio in social media marketing can be described as a comparison of value versus junk. Becoming relevant takes work. Your content...

2013-03-14

Crowdfunding is a way to bypass the sometimes onerous process of raising capital. Using this approach entrepreneurs can request monetary support from...

2013-03-07

Do your coworkers hide when they see you coming? Good project management must efficiently handle constraints. If you manage resources of any kind, you...