Tactify

[...] when developing your mobile marketing or advertising campaign. Relevance Mobile marketing is all about relevance. Define your audience and figure out what they want. For example, [...]

[...] Today we are excited to introduce Tactify, a new way for businesses to create interactive mobile marketing solutions, through an easy to use online dashboard. Our work began many months ago, but now [...]

[...] systems to test and improve your communications. Check out these best practices for mobile marketing for more tips on optimizing your iBeacon strategy. The post Integrating iBeacons into Your [...]

[...] sales and connect with your customers. The three key things to consider when planning your mobile marketing for the holidays: email, social media and mobile payments. For retail stores, mobile [...]

Have you ever wished you could choose the outcome of your favorite story? We’re excited to announce Twists and Turns, the first-ever choose your own [...]

Beacons are taking mobile to a new level. They are helping add location and context to mobile communications and therefore, delivering more relevant i [...]

We are excited to announce we will be participating at The Web Summit annual PITCH Competition in Dublin! On November 4 – 6, 2014, we’ll be joini [...]

[...] your marketing strategy? Almost half of surveyed marketers use SMS, push notifications, mobile apps or location-based functionality — up from 23 percent last year. Mobile apps are one of [...]

[...] Parramatta City Council are using Beacon technology and mobile apps to improve customer experience and foot traffic flow in the newly refurbished Parramatta Church [...]

[...] a retail area that links to coupons, rewards, ads or movie trailers, social media pages, mobile apps and more. NFC extends to personal use, too. Place an NFC sticker near your front door, [...]

[...] to connect on social media. And most importantly, use data to analyze and adjust your marketing campaigns. Let us know how your brand is using geofencing! Photo Credit: Doug Zwick The post What is [...]

[...] fall, there will likely be an increase in mobile payments and innovative uses for NFC in marketing campaigns, advertising, business cards, connected products and travel experiences. What other trends [...]

[...] in return for discounts, coupons or other rewards. When it comes to using beacons for marketing campaigns, there are a few key points for consumers and marketers to understand in order to calm any [...]

[...] The ability to use mobile in marketing campaigns brings heaps of opportunities to increase retail sales. At Tactify, we believe that [...]

[...] of mobile shoppers in the US are over the age of 55. Half of B2B vendors sell through mobile phones and that is expected to rise to 75 percent by the end of 2014. Mobile advertising has [...]

[...] . NFC, on the other hand, is a more personalized experience. NFC tags communicate with mobile phones only when the phone is in extremely close proximity – usually a few centimeters – which [...]

[...] gaining traction in the market over the last few years due to NFC-enabled credit cards and mobile phones. There is speculation that Apple will finally adopt NFC in the iPhone 6 — at which point, NFC [...]