Teads Blog

[...] 1. Instream video formats are the only ways to distribute video advertising There are many ways to distribute video advertising. Advertisers do not just need to rely on [...]

[...] advertising has reached an unsustainable level. It is time for an industry-wide rethink. For video advertising the situation is potentially even more precarious, due to the domination of pre-roll [...]

[...] . However, many publishers cannot afford to spend hundreds of thousands of pounds creating video content in order to make money from instream video advertising like preroll. The fact of the matter is [...]

[...] with video advertising for its dissemination. Description and benefits of the format: For video content InStream is the classic pre-mid-post-roll format, playing an HD video ad before or during [...]

[...] hard to scale, as digital displays typically have specialized, specific requirements to roll video content. 5. Go outstream to make sure your ads are seen clearly: Outstream video advertising provides [...]

[...] an affiliate uses the Teads player, or other approved 3rd party video player, to display video content on its online publication or application, and where it is explicitly stated as having been [...]

[...] The sector produced 14% of all videos, taking 26% of all views and a staggering 32% of all Facebook interactions. The combination of views and Facebook interactions led to an above average Facebook [...]

[...] % of all views and 14.8% of all Facebook interactions, despite only producing 4% of all videos published in April. The sector's success is [...]

[...] , landing two videos in the top 10 and receiving a staggering 56 million views and 162,000 Facebook interactions in total. #1 Nike: Nike Football, Winner Stays 46,500,799 views 44,000 Facebook likes [...]

[...] increase. By 2017, advertisers will spend $76bn annually on video. 2. Video ads require serious commitment, but yield serious return: More so than other ad formats, producing [...]

[...] experience How it works InPicture™ increases the potential of your slideshows by bringing video ads right inside them inPicture, the ideal format to monetize slideshow with video ads from [...]

[...] potential to create negative brand association due to the frustration caused. Instead of placing video ads in an environment where the user is desperate to skip, we should position them in situations [...]

[...] . A 40% rise in video ad viewability can lead to a 75% rise in sales. However worldwide 70% of video ads are not viewable. Recently Google announced that 56.1% of all ads served on their platforms [...]

[...] Samsung Mobile takes first place in May’s Video Buzz Chart #1 Samsung Mobile: #GALAXY11 - The Training 46,253,909 views 396,131 Facebook interactions [...]

[...] on Social Video advertising. Samsung's impressive performance landed four videos in the Video Buzz Chart and has earnt them the title of top brand in July. July in Numbers In July 1,518 brands [...]

[...] brand video ad. However, in one environment the ad creative was delivered using the Teads inRead format, and a skippable pre-roll format was used in the other. inRead boosts purchase intent The [...]

It’s been a pretty amazing year for Teads. We’re almost unrecognisable from how we were this time last year. Here’s a selection of our Top 10 mo [...]

inFeed™ is a free ad format perfectly adapted for newsfeeds such as blogs, boards, comments, search results, etc. Description and benefits of the f [...]

Last night (24th November) we were delighted to be announced as the winners of Best Technology at the IPA Media Owner Awards for our inRead™ format. [...]

[...] and efficiency inFold, an unfolding video footer from Teads on Vimeo. inSuite™ is our video ad formats family > Discover our complete video SSP solution for publishers and ad networks. [...]

[...] , video advertising paywall for premium content from Teads on Vimeo. inSuite™ is our video ad formats family > Discover our complete video SSP solution for publishers and ad networks. [...]

[...] ™  gives you the chance to exploit the full potential of your website inSuite™ is our video ad formats family > Discover our complete video SSP solution for publishers and ad networks. [...]

[...] inRead™ upgrades and gives value to your below the fold advertising space inSuite™ is our video ad formats family > Discover our complete video SSP solution for publishers and ad networks. [...]

[...] definition: A programmatic black hole? The sharp increase in programmatic buying of online advertising is making the viewability debate all the more pertinent. Agencies buy supposedly [...]

[...] see watching ads as a necessary trade-off to keep the internet free, the quality of online advertising - in particular video ads - must improve, especially to keep younger consumers engaged, the [...]

[...] access to rapidly evolving multimedia, web users have come to expect high standards of online advertising. What made the banner ad attractive to audiences in 1994 was its novel nature. Twenty years [...]

[...] itself. No matter the design or feel of a website media owners are able to implement outstream video advertising without spending a penny on video content, all that is required is an additional line [...]

[...] to roll video content. 5. Go outstream to make sure your ads are seen clearly: Outstream video advertising provides publishers with a new revenue opportunity. It places an ad within editorial [...]

[...] publishers with video content can make money from video advertising With the advent of outstream video advertising, where video ads are positioned outside of the video stream, publishers do not even [...]

[...] . Bertrand Quesada, CEO, based in New York, explains ‘Teads’ mission is to reinvent online video advertising. Our technology is changing the game, allowing premium publishers to distribute our [...]

[...] Teads is making huge strides in world of online video advertising, but such growth and success could not have been accomplished without our remarkable [...]

[...] Teads is making huge strides in world of online video advertising, but such growth and success could not have been accomplished without our remarkable [...]

[...] for brands that are, according to Magnaglobal, expected to spend $11.4 billion on online video advertising in 2016. Bertrand Queseda, our CEO comments on the findings, "As an industry, we [...]