The Appinions Blog

[...] impact that their publishing efforts are having on their brands. The Four Questions for Content Marketers The data that Appinions now provides answers four important questions that content marketers [...]

[...] tends to be on the more poppy, less serious side. Next you have Twitter, which is great for content marketers as the service is inherently driven around news sharing. You may be constrained by 140 [...]

[...] leadership? Active Attention – A Universal Metric of Content Success The crux of what content marketers want to know is how much attention is being paid to their brands, how that compares to key [...]

[...] ” – 3 Steps to Future Success – Jim Yu, Search Engine Watch This is a great piece for content marketers taking their stories to the next level. Jim artfully explains how to go from simply [...]

[...] By Steve Goldner What is the difference between a messaging strategy and a content strategy? How should each be used? A messaging strategy defines what you want your readers to feel [...]

[...] with an understanding of the brand and marketing objectives to yield input into your content strategy. Social Channel Audit The Social Channel Audit identifies the specific channels on which the [...]

[...] marketing initiatives, don’t fret. Sadly, only 35% of B2B marketers have a documented content strategy; so let this be an opportunity to get ahead of the curve and codify what may have been your [...]

[...] , 2014) and at the same time 70% of marketers said they lacked a consistent or integrated content strategy. (Altimeter Group, 2014). Just look at the abundance of poor content marketing you see on [...]

[...] the passing of Mr. Jobs. So how did they do? Measuring Launch Results with Appinions The Appinions Platform has a powerful and unique ability to measure the quantity and quality of attention captured [...]

[...] and the influence. There was something keenly different about this discussion, and the Appinions platform correctly measured where the influence was concentrated and having an impact. For more [...]

[...] Say – Barry Levine, VentureBeat We’ve made a number of exciting improvements to the Appinions platform. Barry Levine takes them for a spin, and lays out how they can help improve your [...]

[...] at the best marketing articles from the past few days. These are generated using the Appinions platform, looking at the most influential opinions and articles, in a variety of marketing topics, [...]

[...] as most influential B2B CMO – Tequia Burt, FierceCMO We know a lot of our audience is B2B marketers, so FierceCMO’s take on the story may be especially interesting to them. They [...]

[...] up with a great plan at the head of your process. As obvious as that may seem, only 35% of B2B marketers have a documented strategy, so following 7 simple steps can make your content much more [...]

[...] their journey before they reach out to a vendor.” Content marketing is the tool that B2B marketers are using to move buyers, even the ones they’ve never met, through their purchase [...]

[...] well if it seems like an important update from your company. CPC ranges from $.40 to $.50. For B2B marketers, LinkedIn can be an amazing resource, as you can target an amazing variety of relevant [...]

[...] engaging with. Hopefully you have identified the brand target audience as part of your overall marketing strategy and plan. But that is not necessarily the same audience for your content marketing. [...]

[...] for each side. The “Yes” campaign made an impressive late push on social media, but our Appinions data showed that this was not enough to overtake the “No” advocates, who did a compelling [...]