Medium-length materials prevail on 'The Awl' that may be an effective tactic to grip their readers’ attention with a wider range of helpful content. There are also longer items making up more than one third of all articles, which can provide a deeper insight into their subjects. Moreover, short articles make up around a quarter of the channel’s content.
'The Awl' mostly contains texts of a basic readability level which may show their aim to reach a wider audience. Besides, there are articles of intermediate readability, which make up more than one third of all content on the channel.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up more than a quarter of all its content.