The Beauty Plus

[...] to showcase it. I also learned how to care for my hair by using the correct products for grey hair. When I started out on my grey journey 6 years ago there was very little guidance and [...]

[...] I think most women with grey hair would say that keeping the brightness is key. Grey hair can ‘yellow’ quite easily and it’s hard to get a shine because those beautiful strands of white [...]

[...] £100+ a time to get them covered. When I have more grey than brown, I’ll just go with amazing grey hair, but til then, I feel that we’re so lucky to have products like this. In a case of very bad [...]

[...] needs no airbrushing whatsoever. There’s no point in going over the timeworn ‘why do beauty brands do this?’ on this occasion because it’s going to be a recurring theme anyway, but I’m [...]

[...] -front that I don’t love the name of this product but we’re in strange times here, with beauty brands wondering what on earth they can call products aimed at the older woman without [...]

[...] Remember the days when covering yourself in glitter was almost compulsory? Beauty brands positively encouraged a decolette lit up like the Blackpool Illuminations – chuck it on your [...]

[...] that a beauty PR aged 50+ is a rare thing indeed. One of the issues I am raising with beauty brands is how they present their releases and products to writers like me – a skilled PR of any [...]

[...] do, and I sometimes wonder how much longer I can provide an influence and fashion focus as an older woman.  needs.  But, older women have experience and, if we keep up with current technologies and [...]

[...] isn’t really any solid information out there on what your beauty options are as an older woman. So, I’d highly recommend watching Tricia’s video as a starting point in finding a [...]

[...] curiosity which is what every fragrance house dreams of and is yet another example of an older woman expanding on her experiences. The fragrance collection launches into Liberty in spring. [...]

[...] times here, with beauty brands wondering what on earth they can call products aimed at the older woman without implying that you should be trying to look younger than you really are. Or, that [...]

[...] indication of the beauty world’s intent on targeting older women with the signing of Helen Mirren, 69, for L’Oreal Paris. The pictures – while taken in a kindly light which I think is [...]

[...] used around the packaging and selling of them. Although I was very pleased to see Helen Mirren and not Cara Delevingne chosen as the UK ambassador for L’Oreal recently and Anjelica [...]

[...] So, the new Helen Mirren L’Oreal ads have launched today – co-incidentally, because I rarely have the TV on in the day [...]

[...] so try to spend as much of it as possible with my family. What do you relish about making up older women? Are they more confident/less confident? I love the transformational effect makeup has on all [...]

[...] Heath & Beauty Director of Vogue, Kathy has first hand experience of how attitudes to older women within the beauty industry are on the change. Kathy, how do you feel the beauty industry thinks [...]

[...] It’s no accident that older women are starting to appear with startling regularity in fashion and beauty campaigns. It’s not a [...]