The Customer Edge

[...] The Customer Edge, sponsored by SAP, is an exciting webzine created to inspire business leaders to reimagine the [...]

[...]   The Customer Edge used social listening tools to analyze 28 million social media posts about consumers’ holiday [...]

[...] Teore’s latest blog post “5 Ways to CREATE Effortless Customer Service” here on The Customer Edge. The post The Only Customer Service Trend That Matters appeared first on The Customer [...]

[...] .  You can watch a video recap here and find the session materials here.  Celia Brown from The Customer Edge summarizes a panel presentation on Hot New Brand Concepts in her blog, Best of NRF 2015: [...]

[...] If you think your company delivers excellent customer service, you’re certainly not alone. But you’re probably wrong. While 80 percent of businesses [...]

[...] As I read several lists of 2015 customer service trends, perused articles on service excellence, and reviewed various research reports, it [...]

[...] usually do not think about the technology contact centers are using when contacting customer service. Customers just get frustrated with the customer service agent even when it would be the [...]

[...] If you’re a customer service, customer support, or customer care professional, it’s probably time to discover SOCAP [...]

[...] Increasingly, customer experience (CX) is becoming a more important factor in a buying decision than anything else.  I take [...]

[...] expectations—or been more empowered. That has B2C and B2B companies alike focusing on customer experience. But is customer experience something you can measure? If not, can you manage it? In this  [...]

[...] of these aspects, when measured against customer expectations, will give you an idea of customer experience. How you answer an email query is equally important to how much time the customer has spent [...]

[...] often sits with customer service. It make sense that the continuous nurturing of the customer experience should be left to the people who support the customer before, during and after the purchase [...]

[...] was written by Anece Ahn from Business2Community and was legally licensed through the NewsCred publisher network. The post Time Value Of Data: Preventing Client Data Decay appeared first on The [...]

[...] @adage.com (Ashley Rodriguez) from Ad Age and was legally licensed through the NewsCred publisher network. The post Gap, Banana Republic Eliminate Global CMO Roles appeared first on The [...]

[...] by kkaye@adage.com (Kate Kaye) from Ad Age and was legally licensed through the NewsCred publisher network. Next up: “Your Weapon of Mass Engagement: Engaging Your Partner Like Never [...]

[...] written by Dave Orecchio from Business2Community and was legally licensed through the NewsCred publisher network. Before you increase sales productivity, you must invest in developing your sales team. [...]

[...] the best way to make the sale. And making the sale is what contextual marketing is all about. Now that you’ve learned that context is king, find out “How to Master [...]

[...] of rich contextual information that marketers can leverage in real time.  It’s called contextual marketing. Its leveraging the not only the traditional transactional histories, preferences, and [...]

[...] and contribute significantly to their successes, why would they turn to anyone else?” Contextual Marketing Today with digital marketing, businesses are able to track an amazing amount of rich [...]

[...] experts on one or more of the topics we cover such as omni-commerce, customer experience, contextual marketing, sales performance, sales excellence, field service management, contact centers, retail, [...]

[...] for driving corporate positioning, strategy, marketing campaigns and events, and social and digital marketing to drive awareness, consideration, and demand across the North America region. What makes [...]

[...] is bringing in digital natives and giving them senior roles in brand marketing rather than digital marketing. Removing obstacles: Don’t let politics, bureaucracy, and roadblocks get in the way. [...]

[...] score based in the manner of Amazon’s vaulted recommendation engine. Today with digital marketing, we can track an amazing amount of rich contextual information that marketers can [...]

[...] , sales performance, sales excellence, field service management, contact centers, retail, digital marketing, and big data/ analytics. Our contributors provide our readers with thought leadership, [...]

[...] other — defines established banks’ advantage over the tech upstarts: vast reserves of customer data,” Niessing said. “With all the data at their disposal, banks can develop applications [...]

[...] tele-sales reps who call and start their conversations with, “I can see from your customer data profile that you are interested in a trip to <insert location I don’t want to go [...]

[...] marketing predictions, personalization is high on nearly everyone’s list.  Armed with loads of customer data, the challenge marketers now face is making personalization techniques effective without [...]

[...] as the IoT is now becoming a business reality.  Additionally, with the proliferation of customer data, predictive analytics will power service decisions, field deployments, and real-time offers.  [...]

[...] drives me to wake up and do this work each day. What is the most exciting application of marketing analytics you have seen? Zelko:  I would say not a single application but rather the latest [...]

[...] Big data, marketing analytics, and business intelligence are all strong trends supporting improved business decision [...]

[...] the business needs at any given time. What is the most exciting application of marketing analytics you have seen? Hutchison:  We have management report that we are working on in NA  [...]

[...] is when we have done something supremely right. What is the most exciting application of marketing analytics you have seen? Miller: TOUGH question. I am not sure I have seen it yet, to be totally [...]