The Mobile Majority

[...] ‘The Mobile Majority’ Debuts New Mobile Advertising Products, Announces $8M in Funding and Welcomes Evan [...]

[...] . Instead, it’s compilation of the most memorable learnings I have collected since joining The Mobile Majority. This guide is broken down into four sections: Serious Opportunity for Growth, Work [...]

[...] Rob Emrich, leading the team of The Mobile Majority, was honored with making the socalTECH 50 this year. Over the last two years, Southern [...] first on The Mobile Majority. [...]

[...] The Mobile Majority is happy to announce that they have partnered up with Drizly, a technology company powering [...]

[...] the waiting game. A few months ago, I gave my perspective on what is still wrong with mobile advertising. In this post, I’ll continue my thought process and focus on some of the primary issues [...]

[...] brands and others have been working closely with them to drive innovation and build premium mobile advertising products. Another area of focus with many publishers has been the prevalence of broken or [...]

[...] billion dollar mobile tech company, and towards solving the issues of fragmentation in the mobile advertising industry. To date, we have received $19 million in venture funding (both as PaeDae and The [...]

[...] “I would first like to commend Mike Shields for digging into a poorly covered issue in mobile advertising. Through a bad mix of willful ignorance and acceptance of the status quo, the [...]

[...] Evolve One of the most important aspects of mobile advertising should be the creative process. Mobile ads need to service a number of goals all at once. They need to be inviting, bold, powerful, [...]

[...] isn’t a simple solution for this problem, due to the complex and circuitous path by which mobile ads are built and trafficked. What’s more, the journey from creation to an actual viewed ad [...]

[...] of stand-alone mobile ad products that were built to solve many of the issues with the mobile ecosystem we uncovered as PaeDae including: AdKit™ – our rich-media ad builder, delivery container, [...]

[...] organization. Insights, goals, and daily happenings within the company and, in our case, the mobile ecosystem are transparent and clear. This is also true when it comes to interviews and the hiring [...]

[...] necessary to deliver interactive ads at scale across the entire mobile ecosystem. Right now, mobile campaigns are failing because they require far too many vendors, technologies, and fees. With all of [...]

[...] to ask more questions and demand transparency to avoid these issues. To date a majority of mobile campaigns have been focused on targeting, which is an important component to be sure. But to move the [...]

[...] well as tickets to the film premiere. The ad was trafficked successfully using AdKit, our mobile ad container that allows for universal delivery, and avoidance of fraud, compromised viewability, and [...]

[...] brand advertisers and establish a world-class team. For more information or to contact The Mobile Majority team, visit our website or reach the media contact below. The Mobile Majority is an award [...]

[...] Shields of the Wall Street Journal published this in-depth article about the complexities of ad viewability and the challenges they create for advertisers, publishers, and vendors alike. Sadly, this [...]

[...] reflect its commitment to the evolving mobile advertising market, PaeDae, a premium mobile brand advertising platform, has changed its corporate identity to ‘The Mobile Majority.’   [...]

[...] incentives and interactive mini-games.  The Mobile Majority will now be the only mobile advertising platform that allows brands to identify and target real consumers, validate impressions and [...]