The Publicity Channel

[...] time: go beyond getting publicity and help drive traffic and generate revenue. In fact, with small clients, if you’re not also doing the latter two, you’re an expense with a limited shelf [...]

[...] said this in all of the previous articles in this series: PR and marketing have converged and small clients in particular are looking for more value from their PR spend.   And for small clients, [...]

[...] big because in the beginning, they sought to offer solutions instead of services, and their small clients became big clients as they grew together. And that’s what I want for The Publicity [...]

[...] and forced PR to mix with… gasp… marketing and branding. I think the small clients watching from just above flood level are both waiting to be rescued and are the rescuers, [...]

[...] ;re launching  to help you build the marketing muscle necessary to become the publicity powerhouse you’ve always dreamed of being.   But don’t wait for the program to [...]

[...] ;re launching in August to help you build the marketing muscle necessary to become the publicity powerhouse you’ve always dreamed of being.     What do you think of the points the [...]

[...] we’re launching soon to help you build the marketing muscle necessary to become the publicity powerhouse you’ve always dreamed of being.      What do you think of the points [...]

[...] than you think. For more information on how to help your small client grow into the publicity powerhouse they’ve always dreamed of becoming, read our FREE Report What Will It Take to [...]

[...] write content that will resonate with them – and by resonate I mean drive traffic and generate revenue.   The Big O  I said in part I of this series, when it comes to small clients [...]

[...] value in helping the small client reach his or her end goals – to drive traffic, to generate revenue and to establish thought leadership. Because let’s face it: no small client goes into [...]

[...] spend.   And for small clients, value translates into the ability to drive traffic and generate revenue; they need their PR people to be a one-stop shop. The Not-So-Obvious Value of Measurement [...]

[...] program starts.   What do you think of the points the article made?  Was it helpful info?  What are your thoughts on executing a 6 month campaign – easy, not as easy [...]

[...] dreamed of being.     What do you think of the points the article made?  Was it helpful info?  What are your thoughts on getting to know your audience better – easy, not as [...]

[...] of being.      What do you think of the points the article made?  Was it helpful info?  What are your thoughts on executing a 6 month campaign – easy, not as easy as it [...]

[...] of being.      What do you think of the points the article made?  Was it helpful info?  What are your thoughts on executing a 6 month campaign – easy, not as easy as it [...]

[...] revenue.   Wouldn’t that make for a Happy New Year?    Pump Up Your Marketing Muscle Watch our feed for news about a new program we’re launching  to help you build [...]

[...] .   How else will you know what works and what doesn’t?   Pump Up Your Marketing Muscle Watch our feed for news about a new program we’re launching in August to help you [...]

[...] ; How else will you know what works and what doesn’t?    Pump Up Your Marketing Muscle Watch our feed for news about a new program we’re launching soon to help you [...]

[...] to win new customers now looks different or has blown away altogether.   Pump Up Your Marketing Muscle Watch our feed for news about a new program we’re launching soon to help you build the [...]

[...] the most fit to profit from the storm. What do we do differently than PR Purists? We look at a small client’s needs from a ‘how can I help you profit?’ rather than ‘what can we [...]

In my last article about the convergence of PR, Marketing and Branding, I suggested that in the perfect storm that created the convergence, small clie [...]

[...] (the counterintuitive) step 1 – Know Your Audience. As PR pros you first learn your small client’s business goals and assess how they’re doing in meeting them. You’ve [...]

[...] ; but to drive traffic and generate sales you have to start with the customer; see #1 below. 6-Month Campaign to Raise Your Client’s Media Profile, Drive Traffic and Generate Sales You and your [...]

[...] the article made?  Was it helpful info?  What are your thoughts on executing a 6 month campaign – easy, not as easy as it sounds, something to think about?  Please enter your [...]

[...] the article made?  Was it helpful info?  What are your thoughts on executing a 6 month campaign – easy, not as easy as it sounds, something to think about?  Please enter your [...]

[...] the article made?  Was it helpful info?  What are your thoughts on executing a 6 month campaign – easy, not as easy as it sounds, something to think about?  Please enter your [...]