The Toy Book

[...] Sparkle Studio Doll will be available in June. The Barbie Loves Girl Scouts Assortment, for kids ages 3 and up, feature Girl Scout-inspired uniforms and accessories including Girl Scout sashes with [...]

[...] –the hallmark of the best toys in this genre. Quadrilla marble runs are suitable for kids ages 4 and up. Not to be outdone, PlanToys has its own line of marble runs with durable and [...]

[...] for all levels of learning about robotics and programming, but are specifically designed for kids ages 12 and up. I bet if you asked anyone who knew me well, “techy” would not be one of [...]

[...] pods, and several new minifigures. Consisting of a total of 929 pieces, it is suitable for kids ages 9 and up. The second building set, Lego Star Wars Phantom, is an attack shuttle that works in [...]

[...] , Alex Toys in May of last year, and Zoob this past September. At next month’s American International Toy Fair in New York City, Alex Brands will introduce more than 150 new items across all its [...]

[...] Squarepants. The Teenage Mutant Ninja Turtles kits will be introduced at the American International Toy Fair in New York City. The Teenage Mutant Ninja Turtles kits will feature all four turtle [...]

[...] Warner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment [...]

[...] At the 2014 American International Toy Fair, MGA Entertainment will introduce its spring line-up for its Lalaloopsy, Mooshka, [...]

[...] the great things in life stay the same. This column was published in the February issue of The Toy Book. Check back regularly for more toy industry commentary from Jonathan. Views expressed in this [...]

[...] and all that you offer should come easy. This column was published in the February issue of The Toy Book. Check back regularly for more toy industry commentary from Jackie. Views expressed in this [...]

[...] , display classics, and make connections with retailers, buyers, and the press. We here at The Toy Book took the opportunity to forge new professional relationships, engage companies with whom we have [...]

[...] this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time! [...]

[...] is an incredible outlet to make a huge difference, and these toy makers are using the toy industry to teach kids the importance of giving, love, and compassion. I’ve fallen in love [...]

[...] affections. But lest we forget, toys and games also make fine presents. Looking around the toy industry, it’s clear that a number of companies were aware of potential opportunities, and [...]

[...] Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the [...]

[...] Carly, Ilana, Justin, Perri; and his numerous friends and countless associates in the toy industry. [...]

[...] At the recent American International Toy Fair, Alex Toys showed off new products in its popular line of art supplies and art sets, and introduced new [...]

[...] Alex Toys, POOF-Slinky, and Zoob have come together to form Alex Brands, a family of brands that [...]

[...] girls available today, which may save me a trip to the cosmetics aisle of my drugstore. Alex Toys’ Mix & Makeup Nail Sparkle kit lets girls ages 5 and up create their own sparkly [...]

[...] The next season of Saban Brands’ Power Rangers franchise, Power Rangers Dino Charge, will debut on Nickelodeon next year, [...]

[...] Coinciding with the February 15 launch of Saban Brands‘ Power Rangers Super Megaforce on Nickelodeon, Bandai unveiled the full toy line for the [...]

[...] Jakks Pacific has renewed its licensing agreement with Saban Brands to produce Power Rangers Halloween costumes and accessories for kids and adults. In addition, [...]