Warlock Analytics
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[...] is that, even in the ad tech industry today, apparently no one aims to base their creative decisions on the data they work hard to accumulate; media decisions – yes, but not [...]
[...] performance metrics to the different DNA parts of an ad, the picture becomes clearer and creative decisions will rely on actual data rather than feelings. Whether you’re measuring CTR, social [...]
[...] out which user promises work best with either one of those tactics. Can this take us forward? Creative DNA matched with historic campaign data will provide you initial answers to these questions among [...]
[...] scored relative to its positive influence on your target audience. Moreover, imagine that your creative team could get immediate feedback for every ad they created that would inform them of what to [...]
[...] impact of a specific creative element on the success of the overall ad. This detailed level of creative data, smartly dismantled and incorporated into a big data analytic system that then informs the [...]
[...] they can isolate and understand the impact of a specific creative element on the success of the overall ad. This detailed level of creative data, smartly dismantled and incorporated into a big data [...]
[...] is that, even in the ad tech industry today, apparently no one aims to base their creative decisions on the data they work hard to accumulate; media decisions – yes, but not [...]
[...] performance metrics to the different DNA parts of an ad, the picture becomes clearer and creative decisions will rely on actual data rather than feelings. Whether you’re measuring CTR, social [...]
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