Wing Digital: Rochester, NY

[...] I’ve recently drafted an example of a white paper whose subject is…white papers! In this case, utilizing the format to demonstrate some best [...]

[...] Has your business ever used a white paper or case studies as marketing tools? We have a very simplistic approach to these information [...]

[...] execution to the final result: Beginning, middle and end. Take the classic case study or white paper used in business. The format for these stories is: Problem (beginning)> Solution ( [...]

[...] I’ve recently drafted an example of a white paper whose subject is…white papers! In this case, utilizing the format to demonstrate some best practices for creating, [...]

[...] PR hype and hard sell marketing collateral can have the opposite effect. For more about using White Papers and Case Studies to promote your business or organization give me a call at 585-727-3119 or [...]

[...] decision to pull out of advertising on Facebook. GM was spending ten million a year on Facebook Ads (not including their creative for Facebook Pages and other promotions on FB) which, when you [...]

[...] those two attributes. This perception did not come about because of Apple’s $900 million + marketing budget. It came because it is true as evidenced by the user experience. Their reputation was not [...]

[...] their creative for Facebook Pages and other promotions on FB) which, when you have a marketing budget in the hundreds of millions, is not a huge buy for them. The timing of this announcement, [...]

An initial public offering or IPO is the holy grail of many tech companies. Investors and founders become rich, those who get access to the stock on t [...]