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[...] – more digitally savvy, better informed, who leads the process to engage with providers. For top law firms, websites today are a business imperative to inform and engage existing clients and new [...]

[...] process before engaging with the organization, regardless of the company’s pricing or fees. Law firms have quietly been left behind on this digital transformation. For a variety of reasons, [...]

[...] Digital marketing can be a bit of a mine field for law firms. While many firm marketers want to take advantage of the giant upside new online technology [...]

[...] Progressive CMOs in law firms are embracing digital.  They are becoming key partners in driving demand for firms’ [...]

[...] community, users and prospects. Let’s do a head to head comparison of Google Analytics and Sitecore DMS or CXM and we will share our thoughts and leave the rest for you to decide. Sitecore DMS has 3 [...]

[...] information about your visitors for later use. Several analytics reports are available in Sitecore DMS within Executive Dashboard and Engagement Analytics. Here, you can see that the Marketing [...]

[...] up those reports. Step 1: Gather Analytics The first step in effectively configuring your Sitecore DMS, is to do a little background research in Sitecore to find your dashboards and configure an [...]

[...] to life, you need the right technology – using a digital marketing system such as the Sitecore DMS. With this DMS, you can create a customer experience where your website speaks directly to its [...]

[...] , with all due respect to those observers, I agree with the HBR that these rumors announcing email marketing is dying are dramatically exaggerated. In 2013, companies have spent up to 20% of their [...]

[...] to that channel before viewers gain access to full-version content. Tweak your email marketing by adding an embedded video or adding a screenshot that people can click and it leads [...]

[...] integrated suite or a best-of-breed application, such as sales force automation); 7% used an email marketing program, and; 6%  used proprietary (i.e. home-grown) software. 21% of buyers used no [...]

[...] Email marketing may not be the sexiest channel in your digital strategy, but it is clearly one of the most [...]

[...] The combination of CMS with marketing automation platform provides marketing capabilities that were heretofore unavailable. The combination [...]

[...] “The adoption of marketing automation technology is expected to increase by 50% by 2015.” – Sirius Decisions Marketing in [...]

[...] in online marketing, as evidenced by the near daily emergence of new technologies, such as marketing automation, content marketing, etc. To compete effectively in this environment, insurance marketers [...]

[...] and it will automatically calculate that data for you. Question 4: Can marketers link marketing automation with their analytics platforms to get consolidated customer insight? Well… that answer is [...]

[...] spend 15+ hours a week on lead generation. (Source: Marketing Charts) 4. Nearly 50% of B2B marketers’ lead gen budgets will increase this year,compared to 44% that will remain the same and 7% [...]

[...] the big question “Why Become a Revenue Driven Marketer?” Roughly 50% of all the B2B marketers currently have direct revenue accountability as part of their job and that number is growing [...]

[...] is increasingly talking in terms of dollars and cents. In fact, roughly 50% of all the B2B marketers currently have direct revenue accountability as part of their job – a number we expect [...]

[...] favorite resources. 4. Change is the New Norm for Insurance Marketing The world around B2B marketers in insurance is changing rapidly – with new technological advances continually [...]

[...] The advent of new digital marketing has left companies scrambling to update their social media page, improve brand engagement [...]

[...] year. 1.       Know Your Prospect To execute a successful B2B digital marketing campaign, you need to have a deep knowledge of the consumer (aka your prospect or client). [...]

[...] for revenue goals. Here are nine questions that every CMO should be ready to answer on digital marketing. How to define your Revenue Marketing strategy How to gain CEO support How to build [...]

[...] of your digital efforts for acquisition so far: 12. What have been the results of your digital marketing or demand gen so far? Staffing 1. Who are the key players within the marketing and sales [...]