Applift

[...] this week. Meanwhile, Android developers were fond to see the Google Play store overtaking the App Store in two key European markets. “Game developers can indeed make money on Android” ( [...]

[...] to Distimo, Asia is currently the world’s most lucrative app market, with 41% of overall app store revenue in December 2013 (App Store and Google Play combined). In comparison, North America [...]

[...] offer incentives The next way you can ensure your users leave app reviews? Ask for them! In your app store description, at certain points of play or at the end of a gaming session, integrate a pop-up [...]

[...] downloaded the game. At the end of the commercial, the CTA is clear, ‘Visit the App Store and Download Now!’. Using the Delta Approach Method (click here to learn more about it) [...]

[...] gaming IPOs that took place in 2013 were either Chinese, Japanese or South Korean companies. Mobile gaming dominated this M&A activity by transaction value (67%) as well as by volume (35%). After [...]

[...] resolutions, we will be posting 5 links to summarize the most important pieces of mobile and mobile gaming news on a weekly basis. What happened during Week 3: Mobile gaming could drive entire video [...]

[...] 5: Zynga buys NaturalMotion for $527M (TechCrunch) Without doubt the most striking news in mobile gaming this week, Zynga announced the acquisition of Oxford-based outfit NaturalMotion for $527 [...]

[...] about Flappy Bird until this week, but it’s now time to yield to the hype Chinese mobile gaming in the year of the horse (TheNextWeb) A top executive from one of China’s main mobile [...]

[...] about the fact that video ads are currently one of the most compelling way to advertise your mobile game (or app for that matter). Video is a strong medium because it enables you to convey a lot of [...]

[...] users are younger than 35 years old (82 percent). 70 percent of mobile users have downloaded a mobile game or app in the last month. Playing games is one of the most popular activities on smartphones, [...]

[...] Effective retention strategies are the key to successful mobile game monetization. Creating a game, and marketing strategy, which hooks users in and keeps them [...]

[...] was indeed aimed at understanding the specific challenges of publishing and distributing a mobile game in emerging markets in general, and in Asian countries in particular. We’ve compiled a [...]

[...] for mobile apps. What interesting trends and developments are you seeing right now in mobile advertising and mobile in general? We can see that RTB and remarketing are the trends of 2014. RTB’s [...]

[...] ’t love challenges. How did PubNative come about? How do you hope to make your dent in the mobile advertising world? PubNative came about after working as a publisher myself (on the web) and then [...]

[...] (first and foremost, finding good local personnel). The reason for that is that the mobile advertising space has been much, much slower in making the shift from the feature phone to the [...]

[...] main trends in the mobile games market, but also some great tips on success factors for mobile game publishers. If you missed the webinar, fear not! You can find both the video and the presentation [...]

[...] which play a great part in driving mobile game revenues up in Japan, and which all mobile game publishers can benefit from: The first mechanism is Gatcha, whereby users pay a certain amount to [...]

[...] in the year of the horse (TheNextWeb) A top executive from one of China’s main mobile game publishers offers his insights on the status quo and future of Chinese mobile gaming.  The [...]

[...] the rapidly increasing monetization potential of Android in Western markets for mobile game publishers. This topic was also covered in our webinar, which, in case you missed it, is available [...]

[...] and e-commerce giant Alibaba unveiled its first three mobile games, now available on two of its mobile apps: Laiwang (messaging) and Taobao. One of the games, “Crazy Toy”, offers bonuses [...]

[...] on building one product, under one name, driving performance in attribution and analytics for mobile apps. What interesting trends and developments are you seeing right now in mobile advertising and [...]

[...] to change it altogether. Both for the publishers and equally importantly for the users of the mobile apps. In which types of apps have you seen native advertising perform well? Native advertising [...]