Appintop — Mobile App Marketing

[...] they are barely significant. Business research firm Forrester discovered that all mobile advertising together makes up 5% of brands’ ad budget, and few of them seem to be making any increases [...]

[...] a compound annual growth rate of 159% over its first four years. Just behind that figure is mobile advertising with 123% over its first four years. As an aside, when television first introduced [...]

[...] 2013, by comparison, 28% averaged between £101 and £300 with 9% spending over £300. Mobile advertising – More than £1bn was spent on mobile advertising in 2013, over double what was spent [...]

[...] few years. ZenithOptimedia expect the compound annual growth rate of spending on mobile advertising – that’s everything, including classified ads, display ads and search ads, both in [...]

[...] minute as proof of our love of video. And for those that are still not convinced by the power of video ads, here are some more numbers to consider: 100 million internet users watch at least one viral [...]

[...] enjoying for a while now. With the entry of the iPhone 6 Plus into the UK market, the growth of video ads being viewed on smartphones should continue to increase. A report from ad content specialists, [...]

[...] laptops and desktops. Among the US consumers that paid attention to video ads, 64% expressed purchase intent, meaning they strongly intended to go and buy the product being [...]

[...] next twelve months. Mobile game marketing trends to look forward to in 2015 may include: More video ads As YouTube and other video sharing networks continue to enjoy success after success, using them [...]

[...] Mobile ads – consumers can’t live with them, yet their free digital content and services couldn’t survive [...]

[...] a mobile advertisement. There’s proof for you! With a 49% increase over 2013, it seems that mobile ads are indeed active at nearly every section of a customer’s path to purchase. Mobile usage and [...]

[...] Media’s network, in 1Q 2014 news, education and real estate apps have increased thespending on mobile ads by 529, 395 and 383 percent accordingly. It is unclear whether it is representative for the [...]

[...] Most of us see mobile ads regularly. Yet how often do we actually click on an ad? According to the Adobe survey ‘2014 [...]

[...] Listen in iTunes Guest: David Chang, the chief marketing officer of Gamblit Gaming Company: Gamblit Gaming Gambling [...]

[...] Listen in iTunes Guest: Scott Prather, the vice president of business development at PlayPhone Company: PlayPhone As [...]

[...] Listen in iTunes Guest: Alexis Bonte, The CEO of Erepublik Labs Company: Erepublik Labs The most known title of [...]

[...] Listen in iTunes Guest: Kirill Sofronov Founder of the mobile-first marketing agency TapGravity Company: TapGravity [...]

[...] As usual, a new year means a whole bunch of new predictions. With all the action in mobile internet land concentrated in its expanding worldwide influence, to total 1.76 billion, and its making [...]

[...] for. Others suggest, and it can be argued that they have the more far-reaching vision, that mobile internet is actually a reboot, a chance to do it again but better, to take advantage of some of the [...]

[...] Norway seems to be holding back when it comes to embracing the mobile internet for ecommerce purchasing. Although the majority of Norwegian consumers own and use [...]

[...] More than a third of all mobile internet ad spend in the Asia-Pacific region will go to China in 2014, according to eMarketer, making [...]

[...] 2014 can conservatively be described as a growth year for mobile games. In truth, games were consistently the highest grossing products in the App Store and Google [...]

A new survey, published by the review site Inside Mobile Apps, has uncovered findings that may have to change how we perceive our mobile gaming audien [...]

If a game is to be successful, retaining a loyal player base is the key. Clever marketing and all out promotion can hook players in, but whether or no [...]

[...] Originally a social gaming company, Peak Games now derives over 50 percent of its revenue from mobile games. Over 11 million people play its games every day, as the company claims leading positions in [...]

[...] In 2013, $722 million was spent on mobile video ads, accounting for almost 19% of total digital video ads produced. David Hallerman, principal [...]

[...] and viewing videos. This means that more and more advertisers are going to be investing in mobile video ads. More and more of these advertisers are buying their ad space through programmatic channels, [...]

[...] is up to 85% higher than on desktop. Again, according to eMarketer, spending on mobile video ads has topped $1.5 billion in 2014, which is more than double 2013′s figure, so expect video to [...]

[...] A new study from comScore shows that mobile apps now account for the majority of time spent by US users interfacing with mobile media, claiming [...]

[...] Recent studies have been trying to confirm which users prefer: Mobile apps or the mobile web? Which encourages longer engagement and which is more effective from an [...]

[...] , Birds Eye, Domino’s Pizza and Nationwide, to experiment by placing test ads in in the mobile apps of Football Score Centre, Sky News and Sky Sports. On Device Research provided a solution [...]

[...] to our daily inconveniences, like Apple Pay and so on, that time is surely going to increase. Mobile apps will generate $138 billion in 2018 Which comes as no surprise after reading the first two [...]

[...] mid-level GDP per capita, like Brazil and Russia, seem to get along just as well with colourful mobile ad campaigns as restrained ones. Colour definitely plays a far larger part in the impact a mobile [...]

[...] This week, Apple officially announced that its automated mobile ad purchasing service, iAd, would be moving into programmatic channels. The official announcement [...]

[...] . Mobile real time bidding alone is expected to grow from its current level, around 30% of mobile ad buying, to more than 45% over the next four years. Source: nativemobile [...]