Certain, Inc.

[...] the opportunity to reach customers and prospects on a level unmatched by other channels. The attendee data generated from events can go a long way toward furthering your organization’s marketing and [...]

[...] more personalized to the interests and preferences of customers, in-person events will use attendee data to tailor experiences for each attendee. Bringing together session recommendations, social [...]

[...] and marketing activities to impact buyers’ decisions. Our latest infographic demonstrates how attendee data from events can be used to transform attendee behaviors into engagement statistics and [...]

[...] that allows us to use rich customer profile information and sophisticated CRM and marketing automation systems to personalize marketing programs to the time, place, and buying stage of [...]

[...] marketing channels and platforms.  This is where the integration between event management, marketing automation, and CRM (the so called marketing software trifecta) comes into the play.  With the [...]

[...] . From the registration process to appointment preferences, all actions are deposited into marketing automation and CRM platforms to create complete pictures of attendees. Lead follow up then becomes [...]

[...] your business goals. Get your copy > 6 Big Benefits of Event Technology & Marketing Automation Integration By integrating event technology with marketing automation, marketers can [...]

[...] app? Chances are you’re looking for an event app solution that will: Make it easy to deploy mobile apps for every one of your events Avoid purchasing and managing yet another piece of software Not [...]

[...] to guide them through their agenda. Mobile apps for events are nothing new, but the technology and features vary widely. When looking at [...]

[...] technology plays a significant roll across all aspects of an event. Starting at the beginning, mobile apps can help deliver an exceptional attendee check-in experience that involves hassle-free [...]

[...] impact—both for your attendees and your organization. The post 5 Must-Have Features of Event Management Technology for Marketers appeared first on Certain Inc.. [...]

[...] : Increasing attendee engagement and satisfaction A significant development in event management technology is the features that improve attendee engagement. Specifically, technology is allowing [...]

[...] , topped the charts in 2014. Read the full post > 2. 5 Must-Have Features of Event Management Technology for Marketers Marketers are recognizing the importance of event management technology. [...]

[...] to support the integration of pre-scheduled meetings and appointment matching with event management technology to redefine event success. 7. Sample Social Media Plan for Events If you aren’t [...]

[...] is appropriate to each individual, and adjust as new behaviors or interests emerge. Marketing automation platforms have stepped in to fill this need. But there’s more. Where Events Come In Events ( [...]

[...] individual. Those sessions and areas of interests can be tagged and fed into marketing automation platforms where they result in “scores” that compile to enhance existing lead scoring [...]

[...] attribute their investment to “brand building” or “impressions.” Today, marketing automation platforms have improved ROI calculations by tracking prospect behaviours and engagement [...]