Marketing Technology Brief

[...] extensively on my personal blog about the skills digital marketers need to succeed. Since marketing technology is the foundation of just about all we do in digital marketing (especially on the [...]

[...] , as long as there’s a sharp IT lead to help navigate the complex and dynamic world of marketing technology. The same goes for the clients those CMOs work with. Again, in many instances, their [...]

[...] It’s a great time to be a digital marketer. The marketing technology landscape is packed with choices, as evidenced by the latest LUMApartners Marketing [...]

[...] I’ve been exploring the product offerings of different marketing technology vendors this week on behalf of a client, specifically in the areas of search engine [...]

[...] between diverse operational areas, applications, technologies and vendors.” The Gartner Digital Marketing Transit Map takes a shot at detailing the relationships between business functions, [...]

[...] Scott Meyer, CEO, Ghostery Digital marketing has brought about the convergence and collaboration between two historically separate teams: [...]

[...] need to succeed. Since marketing technology is the foundation of just about all we do in digital marketing (especially on the activation side of things), I believe that you need a really solid [...]

[...] other departments began to contribute. It became clear that it was time to graduate to content marketing software. Reducing the number of platforms, redundant questions, and the tools we used kept us [...]

[...] Choosing the right content marketing software is a grueling and overwhelming process. Part of the problem, as you’ll find in your [...]

[...] Real-time marketing (RTM) isn’t something you plug into a marketing strategy with an execution or campaign date. [...]

[...] It’s a great time to be a digital marketer. The marketing technology landscape is packed with choices, as evidenced by the latest LUMApartners Marketing Technology [...]

[...] well that tomorrow, you might just change your mind, since the digital marketing and marketing technology landscape can sometimes change very quickly). Gartner breaks the digital marketing map down by [...]

[...] In the first segment, I suggested developing a marketing technology skills inventory before diving in to the marketing technology pool. The two most important things [...]

[...] great content using Google Docs, Google Analytics, Dropbox, and WordPress among their content marketing tools. It wasn’t a sophisticated setup, but it worked at the time. The teams were in a rhythm, [...]

[...] , as you’ll find in your research, is that the term is used loosely to capture content marketing tools that help you with basic content curation to those that provide elaborate [...]

[...] , service, or platform. Just as the salesperson is qualifying you, you can qualify the marketing technology product, service, or platform after some exploration of the vendor’s website. What if the [...]

[...] these units of measure to the application domains, you can also apply them to each marketing technology product or service you explore. One more suggestion – be honest with yourself when assigning a [...]

[...] I’ve been exploring the product offerings of different marketing technology vendors this week on behalf of a client, specifically in the areas of search engine marketing ( [...]

[...] . One of the exercises I recommend when you’re getting ready to dive in to the marketing technology pool is developing a skills inventory. Taking stock of where you’ve been, where you [...]

[...] developing a marketing technology skills inventory before diving in to the marketing technology pool. The two most important things you need to do when developing your marketing [...]