Outside The Jar

[...] are my findings: ZenDesk Customer service software and support ticket software by Zendesk. Homepage elements: Fixed Header, Slogan + CTA + Screenshot, Features List, Clients List, CTA and Footer [...]

[...] by Zendesk. Homepage elements: Fixed Header, Slogan + CTA + Screenshot, Features List, Clients List, CTA and Footer Basecamp Basecamp is everyone’s favorite project management app. Homepage [...]

[...] Reading: The Ultimate Guide to Split Testing and 10 mistakes to avoid… 8. You are Determined Do not be swayed from your convictions. While [...]

[...] This is one of the most common Conversion Rate Optimization mistakes. Unfortunately many split testing tools (including Optimizely, Google Content Experiments, Visual Website Optimizer etc.) do a [...]

[...] a progress bar or a percentage – which is how survey forms typically handle it. #8 Usability testing Do not be frightened by the term – usability testing is indispensable in such a [...]

[...] on a UX project that has no impact on the bottom line. In 10 years of growing businesses, Usability testing has always been my ultimate research method since it consistently gives the most actionable [...]

[...] at that point in your relationship. For instance, don’t be arrogant by asking for credit card details when users are signing up for a trial. Make the form super easy to scan and assist users in [...]

[...] form is about allowing your users to access a 30-day free trial, don’t ask for their credit card details. By doing that, your users will immediately starting thinking ‘Oh, I thought it’s a [...]

[...] projects to conduct UX research on since you already have a fully functional site or product. User testing, surveys and in-page polls are amongst the many things you can do to learn what the pain [...]

[...] analysing your own homepage using: Heatmaps: to find the most important parts of your page. User Testing: to see if visitors are getting stuck. Polls: to find out what your visitors think of your [...]

[...] and speak to your customers. Look at chat transcripts and emails from customer support and run user tests with your customers – you will be surprised how willing they will be to give you feedback. [...]

[...] project we worked on (where the client was a huge international brand) we actually ran over 50 user tests over a period of 3 weeks. This allowed us to fine tune the flow and experience exponentially. [...]

Web forms have become an integral part of most websites and the internet in general. Their primary purpose is to help both users and businesses achiev [...]

[...] on form conversion and optimization. We would definitely recommend reading it: Form Design For Dummies: 10 Simple Tips On Designing A Form That Converts 4 • Not directing your content [...]

[...] knowledge base in your footer. Here are a few examples from the startups analysed: The Final Homepage Testing Ideas List Thanks to the analysis, I was able to build a list of 17 ideas which could be [...]

Your startup’s homepage or landing page may be the one most important page of your site. Think of it as an empty canvas which you, as a business o [...]