Medium-length materials prevail on 'Research Online' that may be an effective tactic to grip their readers’ attention with a wider range of helpful content. There are also longer items making up more than a quarter of all articles, which can provide a deeper insight into their subjects. Moreover, there are a few short articles.
Advanced readability level of 'Research Online' content is probably targeted at well-educated subscribers as not all readers might clearly understand their texts. There are also some articles with medium readability level.
Positive emotional expressions prevail throughout the texts: they may include favorable reviews, appreciation or praise in regard to the subjects addressed on the channel. However, the channel also contains some rather negative or critical records that make up just a small amount of all its content.