Blog – SimpleReach

[...] , a 10% increase in social actions (i.e. shares, tweets, etc.) led to a 9.8-14.4% increase in social referrals. [1] Content posted on Facebook almost exactly mirrored this relationship since Facebook [...]

[...] last 30 days (170 articles, or 1.3% of all the articles with activity) drove 92.1% of all social referrals but only 23.7% of page views. For this particular publisher, new content is the life blood [...]

[...] won’t do well overall. Only 15 percent of all the content in the 90th percentile* for social referrals over its lifetime performed well enough in the first hour to be in the 90th percentile in [...]

[...] are driving the most traffic? Are pageviews being driven by unique or returning visitors? Social Referrals A social referral is anyone getting to your content from a social network, whether it be [...]

[...] Data should be a part of your content strategy from beginning to end. You have plenty of data available to you, but knowing how to use it [...]

[...] wrote about how to use historical data to better understand your audience and inform your content strategy. Read the full posts here! [...]

[...] Fidelzeid (@GFidelzeid) June 26, 2014 Linda Thomas, managing editor for online news and content strategy at Starbucks, spoke about content marketing strategies. She reinforced the idea that [...]

[...] on which platforms generate the best results, they will be better able to optimize their content strategy and meet their goals. Lead readers on a journey: This theme surfaced throughout the [...]

[...] 90,000 flocking to New York City to attend panels focused on programmatic advertising,  native advertising, and mobile and video. Here are a few takeaways from the week: 1. Programmatic Advertising [...]

[...] Last week, studies supported the growth of native advertising and social media as a main driver of SEO, reinforcing the sponsored content trend driven by [...]

[...] success are brought forth by Econsultancy and Edelman. Meanwhile, technology aimed at native advertising in video and mobile hit the ground running with Sponsify and ESPN’s SportCenter [...]

[...] Last week was big in terms of native advertising on social media platforms like Facebook with their algorithm change and Tumblr with their [...]

[...] on 9/18/14 According to eMarketer, U.S. adults spend one-third of the total time spent on social networks on Facebook (21 minutes daily). U.S. adults will spend nearly half of major media time on [...]

[...] . Social Referrals: If your goal is to drive the most efficient traffic to your website from social networks, your best bets are Facebook and StumbleUpon. Pageviews: If you need eyeballs (and lots of [...]

[...] as a main driver of SEO, reinforcing the sponsored content trend driven by publishers and social networks. Branded video tactics are presented as native advertising seeps into digital video. And the [...]

[...] trends in sharing activity and traffic patterns. Social Network Overview Left: top social networks by social referrals. Right: Average referrals per hour by network. Drilling down into more [...]

[...] , some scale easier than others. At Scripted, we have the pyramid of written content to help content marketers understand which types of content are easiest to scale. As you can see by the checkmarks, [...]

[...] audiences, what do you say to them and how do you best reach them? At INBOUND 2014, content marketers discussed how to adapt to the future of content and create material that entices [...]

[...] What is the biggest problem for content marketers? Measurement. MarketingProfs and the Content Marketing Institute (CMI) published their 2015 [...]

[...] We recently joined a few thousand content marketers in Cleveland at Content Marketing Institute’s annual event, Content Marketing World. The [...]

[...] these insights to maximize the reach of their sponsored content with intelligent paid distribution strategies. More page views, social shares and social referrals mean brands will spend their content [...]

[...] “build it and they will come” ethos, she says. Instead, they’re implementing paid distribution strategies to bring their native advertisers more traffic and bigger audiences. The Atlantic, [...]

[...] driving the majority of your purchases, give them as much exposure as possible using the distribution strategies outlined above. But if these three pieces of content are only driving purchases when [...]

[...] we speak with are creating content, building sponsored campaigns and implementing distribution strategies, yet still struggle with how to measure the return on investment. As the content [...]

[...] : Where does this long-held aversion to promoting content come from? What makes online publishers so different from content creators of other formats? Our values are often the [...]

[...] in the news feed. Facebook’s rapid iteration has garnered plenty of attention by online publishers as of late. From the suppression of “like-baiting” to “click-baiting,” the social [...]

[...] (tweet this). Not surprisingly, the biggest challenge of the B2C marketers surveyed is measuring content effectiveness, with 51 percent citing it as a challenge. B2B [...]

[...] – per the Content Marketing Institute, 93 percent of B2B marketers and 90 percent of B2C marketers are using content marketing. If you’re a content marketer, one of your biggest concerns [...]

[...] Benchmarks, Budgets, and Trends MarketingProfs – 10/15/14 It seems that the majority of B2C marketers run into the same problem. They create content, they distribute it and they wait to see a [...]