The Media Gopher

[...] The FIFA World Cup comes around once every 4 years, and every 4 years the media and advertising world goes crazy. [...]

[...] The FIFA World Cup comes around once every 4 years, and every 4 years the media and advertising world goes crazy. [...]

[...] This year’s World Cup will arguably go down as one of the best football tournaments of all time. This is great news [...]

[...] of us can identify the logo, or at the least a colour palette and look and feel of past World Cup tournaments, and the same can be said for past editions of the Olympic Games. So why is it that [...]

[...] Agency), Pulse Films London (Media Agency), Walter Pictures New York (Production Company). Cannes Performance: [4 Gold, 1 Bronze] Gold Direct Lion (Use of Digital Marketing), Gold Film Craft Lion ( [...]

[...] of Organ Transplants (Advertiser), Leo Burnett Tailor Made São Paulo (Advertising Agency). Cannes Performance: [1 Gold, 4 Silver, 4 Bronze] Gold Promo & Activation Lion (Use of Promotional Stunts [...]

[...] Agency 1), Apollonation Auckland (Advertising Agency 2), Spark PHD Auckland (Media Agency). Cannes Performance: [1 Gold] Gold PR Lion (Other Consumer Goods). [...]

[...] : Lowe and Partners Worldwide Mumbai (Advertising Agency), PHD Media Mumbai (Media Agency). Cannes Performance: [3 Gold] Gold Media Lion (Use of Media: Audio), Gold Media Lion (Digital and Social: Use [...]

[...] was something for every audience to enjoy. The experience can be viewed here. Why No Media Gopher Grand Prix? It would have been in contention had the idea been rolled out to real TV channels. It [...]

[...] such a campaign, but who’s going to argue with an organ transplant charity? Why No Media Gopher Grand Prix? I think the whole campaign was held together by some very naïve journalism in Brazil and [...]

[...] the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: 8 campaigns have been given [...]

[...] the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: 8 campaigns have been given [...]

[...] the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: 8 campaigns have been given [...]

[...] homes on the reception desks of agencies across the globe. This means that it’s time for The Media Gophers 2014. “What, how, and why!” I hear you cry! Well: What: There will be 8 campaigns given [...]

[...] announced on 4th July. How: This involves trawling through all the Bronze, Silver, Gold and Grand Prix winners from Cannes and singling out campaigns that really strike a chord with their intended [...]

[...] announced on 4th July. How: This involves trawling through all the Bronze, Silver, Gold and Grand Prix winners from Cannes and singling out campaigns that really strike a chord with their intended [...]

[...] announced on 4th July. How: This involved trawling through all the Bronze, Silver, Gold and Grand Prix winners from Cannes and singling out campaigns that really strike a chord with their intended [...]

[...] announced on 4th July. How: This involved trawling through all the Bronze, Silver, Gold and Grand Prix winners from Cannes and singling out campaigns that really strike a chord with their intended [...]

What Are Boris Bikes? “Boris Bikes” is the nickname of London’s public bicycle hire scheme. The name comes from London’s mayor, Boris Johnson [...]

I think it’s fair to say that the Post Office has suffered some image problems in recent years. Customers often berate the service for its unreliabl [...]

When it comes to branding a product, bottled water can be seen as a great level playing field. Sure – water can be sourced from different places and [...]

Do you ever get bored of seeing the same snack food brands over and over again in your local supermarket? Are you fed up of seeing the same large comp [...]

[...] and involve us laughing in one way or another, often at the expense of the subjects of the PR stunt that are being pranked. They’re arguably a product of the digital age and a way that advertisers [...]

[...] the story of the campaign, as seeing one person make a catch would make others realise that the PR stunt was following through on its promises. Tui facilitated interviews with the catcher and seeded [...]

[...] wanted to find a way for its viewers to interact with what they were seeing on their TV screens. They wanted to “go beyond a typical app that offers free video viewing and instead [...]

[...] Bihar and Jharkhand regions. What’s So Great About It? Anybody with internet access, 40” TV screens, and entertainment on tap would look at this idea and laugh. However, for the [...]

[...] The logo does, however, look pretty cool in 3D and seems designed to be animated on our TV screens during the Games. The worst part of the Glasgow Games is unarguably its mascot. Named “ [...]