Wisdom + craft

[...] for a little lift), the number one priority is to develop empathy for your end-users through user research. Whether you’re asking for their money or their time (perhaps even more valuable), in their [...]

[...] as a must-have practice these days; however, many businesses still do not conduct qualitative user research! At least not in a structured, methodical way that is tied to reporting to show a return on [...]

[...] evolution is necessary to keep the momentum going and the health of a product flourishing. User research is not a one-time thing. Because technology evolves quickly and the users adaptation to it can [...]

[...] observation and listening between the lines which is why our approach includes an observation guide. We don’t want to fall prey to the trap of believing our customers have the ability [...]

[...] before arriving? Are participants under duress or are they casual? Guide not Script – The observation guide should not be a script to which you stick and never waver. If it dictates your every word, [...]

[...] business is the product It truly does take different strokes Employee Engagement affects customer experience You can’t design culture, it happens Our value proposition is a holistic service to [...]

[...] Improving the customer experience is generally accepted as a must-have practice these days; however, many businesses still do [...]

[...] as a must-have practice these days; however, many businesses still do not conduct qualitative user research! At least not in a structured, methodical way that is tied to reporting to show a return [...]

[...] they are, as long as everyone uses the same standard of measurement. This is an example of quantifiable data. I could argue with my family about whether or not the room is therefore big or small [...]

[...] to show a return on design investment. If leadership is pushing back on spending budget for UX research, read on for ideas on how to push back. Familiar Scenario? Client: We’re not getting enough [...]

[...] , balanced customer relationship. Companies that have already adapted the practice of UX Research into their designs have made a great start. They are ahead of those who are guessing or [...]

[...] by the opinions of my family. That is pretty simple. When Feelings Get in the Way – Qualitative Data Qualitative data gets a little sticky. To be sure, determining the quality of something can [...]

[...] Design Empathic Design is an approach to product design and development that includes qualitative data about about our end users’ motivations, behavioral, cognitive and attitudinal preferences to [...]

[...] so it goes. Clients can come up with many reasons not to implement processes for conducting qualitative user research. Read on for our push-backs to the top 5 most common push-backs we get: 1. “We [...]

[...] you have properly qualified data click here. Now That We Have Qualitative and Quantitative Data Settled When conducting user experience (UX) research, both qualitative and quantitative  [...]